Senior Public Relations Manager
M&T Bank
**Overview:**
Manage media/PR/reputational issues across major regions and/or business lines of the bank; responsible for communicating M&T Bank’s policies, philosophies, products, programs and accomplishments to external stakeholders within the communities in those regions/business lines.
**Primary Responsibilities:**
+ Manage all media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns
+ and communications projects simultaneously in coordination with bank executive and regional management and Marketing & Communications Division.
+ Work with others inside and outside the Corporate Communications Department to develop, coordinate
+ and implement public relations & communications plans for bank-related products, services, issues,
+ activities, decisions, policies, personnel, etc. within the region. Develop appropriate messages, strategies
+ and tactics for various target audiences, including national and financial media, trade media, customers
+ and prospects, influencers and other opinion leaders.
+ Seek out and identify proactive media opportunities — as well as situations that could adversely impact
+ the bank’s reputation— and coordinate strategies and tactics to promote and protect M&T Bank.
+ Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials.
+ Cultivate strong working relationships with stakeholders within the bank, the industry, the community and the media.
+ Monitor, measure and report all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to
+ inform future strategic outreach. Manage multiple proactive and reactivemedia/PR/reputational issues and opportunities across major regions of the bank.
**Education and Experience Required:**
Bachelor's Degree
7 years relevant experience, with minimum 4 years in strategic PR role
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $122,746.73 - $204,577.88 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.
**Location**
New York, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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