New York, NY, 10176, USA
4 days ago
Senior Public Relations Manager
**Overview:** Manage media/PR/reputational issues across major regions and/or business lines of the bank; responsible for communicating M&T Bank’s policies, philosophies, products, programs and accomplishments to external stakeholders within the communities in those regions/business lines. **Primary Responsibilities:** + Manage all media contacts within the region or assigned business(es). Execute multiple high-profile public relations campaigns + and communications projects simultaneously in coordination with bank executive and regional management and Marketing & Communications Division. + Work with others inside and outside the Corporate Communications Department to develop, coordinate + and implement public relations & communications plans for bank-related products, services, issues, + activities, decisions, policies, personnel, etc. within the region. Develop appropriate messages, strategies + and tactics for various target audiences, including national and financial media, trade media, customers + and prospects, influencers and other opinion leaders. + Seek out and identify proactive media opportunities — as well as situations that could adversely impact + the bank’s reputation— and coordinate strategies and tactics to promote and protect M&T Bank. + Counsel management on communications strategies and tactics when issues, policies or decisions threaten to impact the reputation of M&T. Develop appropriate media responses and communications materials. + Cultivate strong working relationships with stakeholders within the bank, the industry, the community and the media. + Monitor, measure and report all media coverage of the bank. Evaluate the success of earned media placements in building corporate reputation and mitigating crises, and utilize learnings from outcomes to + inform future strategic outreach. Manage multiple proactive and reactivemedia/PR/reputational issues and opportunities across major regions of the bank. **Education and Experience Required:** Bachelor's Degree 7 years relevant experience, with minimum 4 years in strategic PR role M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $122,746.73 - $204,577.88 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. **Location** New York, New York, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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