Senior Product Marketing Manager
Amazon.com
We are seeking a driven, customer-obsessed and experienced Product Marketing Manager to oversee the Ring and Blink product portfolio in the Australia and New Zealand markets. In this role you will own go-to market and product marketing strategy and tactics, defining launch goals and metrics and working closely with channel leads to successfully launch products across our online and offline partners. This role is cross-functional and highly visible, working closely with local and international stakeholders and earning trust at all levels in building business cases and rapidly transitioning to successful implementation. Experience in product marketing and sales is highly desired.
Key job responsibilities
• Product Launches: Own the planning and execution of new product or feature launches for Ring and Blink brands in Australia and New Zealand, working closely with global GTM teams ensuring successful market entry and alignment with launch objectives.
• Marketing: Work with the Marketing team to brief campaigns aimed at driving product adoption and retention.
• Retail Partnerships: Collaborate with retail partners and identify opportunities to optimise Ring and Blink product education and placement, develop promotional campaigns, manage product training and drive sales growth in offline channels.
• Market Analysis: Conduct market research and analysis to identify trends, competitive
landscape, and customer needs, informing product development, positioning and marketing initiatives.
Key job responsibilities
• Product Launches: Own the planning and execution of new product or feature launches for Ring and Blink brands in Australia and New Zealand, working closely with global GTM teams ensuring successful market entry and alignment with launch objectives.
• Marketing: Work with the Marketing team to brief campaigns aimed at driving product adoption and retention.
• Retail Partnerships: Collaborate with retail partners and identify opportunities to optimise Ring and Blink product education and placement, develop promotional campaigns, manage product training and drive sales growth in offline channels.
• Market Analysis: Conduct market research and analysis to identify trends, competitive
landscape, and customer needs, informing product development, positioning and marketing initiatives.
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