Come be a part of a rapidly expanding $35 billion global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries.
The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee EU User Engagement efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive user acquisition, engagement and maximize revenue growth across our EU customer base, aligning with WW Marketing team and counterparts to do this. You will design and implement comprehensive digital marketing strategies across all digital channels (e.g. Email, PPC, Direct Mail) focused on acquiring high-quality users, nurturing them through targeted campaigns, and ultimately converting them into loyal and engaged customers. Your work will directly impact the growth and success of Amazon Business by ensuring a seamless and effective customer journey, from initial awareness to long-term user growth.


Key job responsibilities
• Develop, execute, and refine the EU digital marketing strategy to drive Amazon Business user engagement across various segments and marketplaces.
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
• Align with WW marketing and partner teams on a global strategy for user growth
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.