The Senior Product Manager Wire & Cable provides leadership in strategic product marketing (market views, segmentation, and multi-generational product planning) and platform definition for Avient products. This individual is a thought leader who performs independently and has demonstrated the ability to effectively interact and influence peers globally and the next level up in organizations (Avient and Customer), including VP/GM level. This individual may oversee a small team of direct reports and interacts globally to achieve business objectives.
Essential Duties & Responsibilities:
The purpose of the Marketing Function is to deliver:
• Profitable growth.
• Gross margin targets as a percentage of sales.
• Gross margin percentage expansion.
• Vitality index growth.
• Vitality GM targets.
• New product launches.
• Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
• Ensures that product introductions support the specialization strategy and meet the launch requirements of the POL process.
• Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
• Establishes clear measurement and management of product profitability, and proactive management of product mix.
• Directs, influences or monitors others in the management of existing product groups, new product development and programs. Generates and monitors effectiveness of sales campaigns, advertising programs and technical literature. Ensures products sales records are analyzed and performance is evaluated against sales targets. Monitors product gross margins and profitability against control standards. Reviews product prices, approves price deviations, discontinues unprofitable products, and implements price increases.
• Approves individual product group goals submitted by staff. Develops or reviews product forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management in each region.
• Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises or monitors the development of technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
• Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts executive marketing / sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and develops business at target accounts.
• Works closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
• Works with production to ensure product availability meets customer needs.
• Coordinates and attends various trade/organization functions to develop business contacts and gather market information.
• Supports and is committed to Avient’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
• Coordination, support, and participation in the POL process and the situational analysis system.
• Develop and implement the strategic marketing direction for the product platforms.
• Creates value proposition for the industry, focusing on the customer and ensuring product quality and consistency.
• Responsible for overall gross margin for product platforms. Assists the organization in accelerating growth market expansion.
• Takes customer and market trends, feedback, and opportunities to create technology focus.
• Oversees the product management function to set/negotiate goals and budgets, develop pricing strategies to achieve in-market category positions; sets parameters around category investment mix.
• Drives measurement and tracking activities including market size, market share, and ROI.
Education and Experience
Bachelors-Marketing or Equivalent Experience
Masters-Business Administration or Equivalent Experience
Environmental, Health, Safety, & Security (EHS&S) Requirements
Avient integrates EHS&S into all aspects of our operations. Each position at Avient is responsible for complying with all applicable EHS&S requirements. Additionally, employees and management are responsible for reporting all EHS&S incidents immediately to ensure we keep EHS&S a priority within the organization.
Security includes physical security and cyber security.
Who We Are
Avient Corporation provides specialized and sustainable material solutions that transform customer challenges into opportunities, bringing new products to life for a better world. Examples include:
Dyneema®, the world’s strongest fiber™, enables unmatched levels of performance and protection for end-use applications, including ballistic personal protection, marine and sustainable infrastructure and outdoor sports
Unique technologies that improve the recyclability of products and enable recycled content to be incorporated, thus advancing a more circular economy
Light-weighting solutions that replace heavier traditional materials like metal, glass and wood, which can improve fuel efficiency in all modes of transportation and reduce carbon footprint
Sustainable infrastructure solutions that increase energy efficiency, renewable energy, natural resource conservation and fiber optic / 5G network accessibility
Avient employs approximately 10,000 associates and is certified ACC Responsible Care®, a founding member of the Alliance to End Plastic Waste and certified Great Place to Work®. For more information, visit www.avient.com.
Why Avient
Avient Corporation is a world-class sustainable organization built on innovation, collaboration, and employee development. We are committed to providing a supportive and dynamic work environment where our diverse associates can grow and succeed, as well positively impacting our planet and the communities we serve. Our Great Place to Work culture, values, and benefits make Avient an employer of choice for top talent.
At Avient, we believe diversity of ideas and backgrounds gives us the creativity to be successful in a rapidly changing world. In support of this, we stress equality of opportunity for all qualified individuals in accordance with applicable laws. Decisions on hiring, promotion, development, compensation or advancement are based solely on a person’s qualifications, abilities, experience and performance.
Avient Corporation is a drug free workplace. Avient is an equal opportunity employer. We maintain a policy of non-discrimination in providing equal employment to all qualified employees and candidates regardless of race, sex, sexual orientation, gender identity, age, color, religion, national origin, disability, genetic information, protected veteran’s status, or other legally protected classification in accordance with applicable federal, state and local law.
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