Data Axle is a marketing intelligence agency that thinks in data, insight and technology. Fueled by real-time business intelligence, we take an insight-centric approach to people-based marketing strategy that enables more meaningful, more engaging brand experiences... helping to connect marketers to the people that care most about their products and services, driving greater value for both.

The Senior Marketing Strategist position is a valuable role within the Consulting and Strategy group, as part of the Data Axle agency. This is a key position in developing a wide range of projects such as audience and persona development, product launch strategies, social media campaigns, and the collecting and interpreting of marketing analytics. These programs are designed to help marketers acquire new customers, expand relationships with the ones they already have, and create greater brand loyalty overall.

Who We Want:

Dreamers. Thinkers. Challengers. Doers. Creators. Builders. Innovators. Disruptors. Happy People.

The ideal candidate will have an insatiable curiosity combined with the ability to translate data into intelligence and ideas. They’ll be both a creative and critical thinker, fascinated by brands and people, digitally connected and curious, with an appetite for emerging technology and everything in between.

Essential Job Functions:

Provide interactive industry thought leadership to Data Axle’s clients and our internal organization. Conduct Program Assessments for key clients, including gaining a thorough understanding of clients’ existing online marketing programs, strategies and objectives to develop a strategic vision and holistic communication plans. Develop and nurture relationships with clients, identify program opportunities for enhancement and optimization and establish ongoing deliverables based on in-depth performance testing and analysis. Develop detailed multi-channel contact strategies and tactics with an emphasis on customer engagement and lifetime value. Work side-by-side with the Account Management organization in providing strategic assistance and digital marketing best practices guidance to assigned clients. Create presentations and recommendations to key internal and external stakeholders and executives that influence decisions at all levels. Develop case studies and industry articles, and participate in industry events in support of the Data Axle Interactive Marketing Team and on behalf of Data Axle Customer Strategy.