Senior Marketing Manager - Retention, Loyalty, & Digital Media **Theisen Home Farm Auto** 1 Positions ID: 3009343 Posted On 01/28/2025 **Job Overview** **Job Title:** Senior Marketing Manager - Retention, Loyalty, & Digital Media **Employment Type:** Full time **Supervisor:** Director of Marketing ________________________________________ **Job Description** Theisen's is seeking a dynamic Senior Marketing Manager - Retention, Loyalty, & Digital Media to lead the development and execution of our Retention and Loyalty strategy. This role will focus on understanding customer behavior to inform the creation of data-driven strategies that drive customer retention and engagement. With a strong emphasis on strategic development, this leader will translate insights into actionable activation plans that achieve measurable results. They will mentor and develop a small team, fostering growth and excellence. Additionally, they will oversee digital paid media efforts in collaboration with agency partners, ensuring campaigns deliver measurable impact and achieve campaign goals. If you are a results-driven marketer with a passion for customer loyalty and strategic leadership, we want to hear from you! ________________________________________ **Qualifications** + Experience: 8+ years in marketing strategy, with a strong focus on retention marketing, loyalty programs or customer relationship management, 3+ years in marketing leadership position. + Education: Bachelor’s degree in Marketing, Business Administration, Communications. MBA or advanced degree preferred. + Proven leadership experience, with a track record of mentoring and developing small teams. + Strong Strategic planning skills, with the ability to create and implement data-driven retention and loyalty strategies. + Exceptional analytical skills, with the ability to interpret data and optimize strategies based on results. + Hands-on experience with email and loyalty systems and automation tools. + Expertise in digital and social marketing. + Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and manage multiple projects simultaneously. + Strong understanding of consumer behavior, market trends and digital marketing channels. + Preferred: retail marketing experience, localized marketing experience, farm, and home experience ________________________________________ **Key Responsibilities** Strategy and Leadership: + Own and manage the loyalty program, ensuring it delivers value to customers and achieves business objectives. + Develop and implement retention and loyalty strategies to drive measurable results and support overall business goals. + Provide strategic direction for paid media campaigns, collaborating with agency partners to ensure alignment with business objectives and ROI goals. + Create data-driven measurement plans and optimize strategies based on performance insights. + Analyze customer journeys and insights to identify opportunities for improving engagement and retention. + Lead, coach, and mentor a small team, fostering growth and a high-performing culture. Campaign Planning and Execution: + Develop and execute comprehensive campaign plans that align with retention and loyalty strategies, incorporating targeted and personalized approaches to drive customer engagement. + Oversee the end-to-end execution of campaigns, ensuring high-quality delivery, brand consistency, and alignment with strategic objectives. + Effectively manage budgets and resources to maximize campaign performance and ROI. + Partner with digital media agencies to execute paid media campaigns that support both customer acquisition and retention goals. + Monitor and analyze campaign performance to uncover actionable insights and drive continuous optimization. + Collaborate with creative teams to develop compelling, personalized content and materials that align with campaign objectives. + Work closely with internal teams to ensure effective data governance, seamless system integration, and access to actionable customer insights that enable personalized campaign activation. Data Analysis and Insights: + Build targeted customer segments and track performance to provide actionable insights that increase customer lifetime value (LTV) and drive repeat purchases. + Analyze market trends and campaign performance to identify growth opportunities, optimize conversion rates, and enhance channel efficiency while reducing acquisition costs. + Establish, implement, and continuously optimize testing strategies to improve campaign performance and refine customer engagement efforts. + Leverage data-driven insights to inform strategic decisions and enhance the effectiveness of retention and loyalty initiatives. Cross Functional Collaboration: + Partner with teams across Marketing, Ecommerce, Purchasing, Retail Operations, and Finance to develop campaigns that align with company objectives and drive sales goals. + Collaborate with cross-functional stakeholders to establish processes that improve efficiency and effectiveness in campaign planning and execution. + Manage relationships with external vendors, agencies, and partners to ensure high-quality delivery and seamless execution of marketing initiatives. ________________________________________ **Required Knowledge, Skills, and Abilities** To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ________________________________________ **Physical Demands** Frequent physical demands include sitting, standing, walking, dexterity, and light grasping. Occasional physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs and firmly grasping. The employee is required to accept incoming calls and must be able to hear and speak. Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently. The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment. ________________________________________ **Work Environment and Working Conditions** This position will be performed inside a climate-controlled office facility. The noise level is low to medium and typical of an office environment. Potential hazards include electrical hazards. Atmospheric conditions are typical of an office environment and may include exposure to odors and dust. ________________________________________ **Benefits** Part-Time and Full-Time Eligible: + Competitive match on 401K + PTO + Holidays + Birthday-off with pay + Associate discount and many other benefits Full-Time Also Eligible: + Health insurance + Dental insurance + Vision insurance + Flexible spending accounts + Short-term and long-term disability ________________________________________ **Company Culture and Values** At Theisen's, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting Customer First, working together as One Connected Team, and always finding ways to Give Back. These three pillars guide how we approach our work and interact with each other every day. We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen's, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated. Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class. Primary Contact 315330 Kelly Boge HR Generalist, Human Resources 563-556-4738 Phone Phone Phone Fax Kellyb@theisens.com Email True True True **Job Details** Categories Advertising/Marketing/Public Relations Management/Executive Location Dubuque, IA Job Type Employee Full/Part Full Time Company ID 1280 Job REQ # 3009343 \# Positions 1 Start Date 20250128 End Date 20250304 Featured Job TH Ad TH Comments **Similar Jobs** WCI General Applications Woodward Communications, Inc WEB PRESS TRAINEE Woodward Printing Services (A Division of WCI) Marketing Specialist - Part Time Sedona Staffing Services Floor Supervisor Casino Boyd Gaming Director F&B Services Boyd Gaming ACCOUNT EXECUTIVE Telegraph Herald REPORTER INTERN Telegraph Herald Associate Marketing Coordinator Cottingham & Butler/ SISCO Sales Intern Flexsteel Industries, Inc Enrollment Communications Specialist Loras College **Share this Job** Theisen Home Farm Auto **About the Company** Theisen's is an independent, family-owned chain of Home, Farm and Auto stores, with locations in Dubuque, Maquoketa, Dewitt, Anamosa, Monticello, Tipton, Dyersville, Vinton, lowa Falls, Charles City, New Hampton, Marshalltown, Cedar Rapids (2), Newton, Ames, Grinnell, Pella, Coralville, Indianola, Davenport IA, Sparta WI, Black River Falls WI and Jefferson, WI. Theisen's is a member of Mid-States Distributing, a buying group comprised of independent, family-owned retailers across the country. Theisen's was founded in 1927 by Leo & Kathryn Theisen. Theisen's headquarters are in Dubuque where the buying staff, advertising, accounting, human resources, MIS and distribution center are located. **Theisen's** employs over 1200 associates. The philosophy at Theisen's is "people buy from people, not companies" and the company stresses that "our associates work with us, not for us". 6201 Chavenelle Road Dubuque , IA 52002-2634 (563)556-4738