**Job Description Summary** **Job Description** We are **the makers of possible** BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a **maker of possible** with us. As the **Senior Marketing Manager - BD Diagnostic Solutions Canada** , you are responsible for: + Developing and coaching talent within the Canadian marketing team + Defining the umbrella strategic marketing plan. Executing an outcomes-based strategy across all platforms + Representing BDDS Canada at WW Marketing forums + Delivering financial objectives through close collaboration with Sales and Business Operations + Leading, coaching and mentoring a team of 4 marketing associates ensuring development plans, annual goals for impact and HR planning are in place and reviewed regularly **Responsibilities** + Defining, validating and implementing marketing strategies that identify compelling solutions for Canadian (or Provincial) market. Ensuring individual platform strategy is integrated into a broader Healthcare strategy with relevance to executive stakeholders. + Leading the integration of Global BD initiatives into BDDS Canada marketing activities including The BD Way of Marketing planning process. + Mentoring and coaching DS marketing team, assessing capabilities and gaps to achieve strategic goals and set plans to manage and mitigate. + Communicating success and learnings from the Canadian market development activity to the broader WW DS marketing teams to ensure alignment and leverage of WW resources. + Leading the execution of the Canadian strategic planning process and working in collaboration with sales leader to define the tactical and execution plan. + Managing and coordinating marketing input to forecasting process. Monitoring and analyzing the evolution of sales and GP performance. Developing and implementing corrective actions where necessary. + Organizing, coordinating and implementing product and solutions launch activities: product evaluation, promotional campaign, sales support tools, pricing approach, country roll out, training program, opening inventory and logistic criteria. + Maintaining and developing product line expertise in terms of: customer needs, marketing trends, products, technologies, applications and competition. + Maintaining effective KOL (Key Opinion Leaders) network. + Working with BU Leader, Finance, Marketing Team and Sales to build annual budgets and quarterly forecasts as well as Annual Strategy Reviews + Representing DS Canada at WW and regional marketing meetings to ensure a collaborative and synergistic relationship across business units. **What does success look like in the first three to six months?** **Education and Experience** + Bachelor of Science or Business Degree. MBA preferred. + 7 years of marketing/product management healthcare experience, in the capital medical device space strongly preferred, with a strong understanding of the Life Sciences Segment (Clinical Diagnostics and/or Research). + Knowledge of Canada's healthcare regulations, standards, and compliance requirements. + Proven and direct experience in developing and executing marketing plans and managing a team. + Financial business acumen with direct experience in forecasting with proven track record of achieving and exceeding financial targets. + Proficient with MS office tools (Outlook, Word, Excel, PowerPoint), and Salesforce. + Bilingual French (read write speak) an asset. + Travel 10% or as needed in Canada and/or US. + Must possess and maintain a valid driver's license and a past clean driving record for a minimum of 3 years, as well as meet BD's auto safety standards. **Skills and Knowledge** + Strong team player with excellent communication and interpersonal skills. + Strategic marketing skills combined with strong tactical implementation skills. + Strong business acumen and demonstrated comfort working directly with customers + Must exhibit creativity and vision. + Ability to engage and develop direct report(s) and interact effectively with all management levels. + Ability to juggle multiple projects under tight deadlines. + Entrepreneurial, with creative spirit and vision + Strong negotiation, communication, and presentation skills. + Demonstrated expertise in marketing excellence: proven skills in driving strategic offerings + Ability to develop deep insights from relationships, analytics and research to inform marketing plans + Demonstrated ability in market planning and execution for sales effectiveness + Ability to work in cross functional team, fostering environment of customer centricity with bias to action At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. **Why Join Us?** A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. **To learn more about BD visit** **https://bd.com/careers** **Great Place to Work®** has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight! Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. Required Skills Optional Skills . **Primary Work Location** CAN Mississauga - Derry Road West **Additional Locations** **Work Shift** Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.