Description We are seeking an experienced Sr. Marketing Manager to support the continued growth of our Amazon Relay Transportation network. This person will share in the responsibility of driving growth with existing carriers and acquiring new carriers for our Amazon Transportation network. This person would work across the Marketing and Support teams to deliver best-in-class campaigns. Specific responsibilities include: driving brand awareness of product, increasing carrier acquisition, retaining existing carriers and engaging internal and external carriers. This role will focus on optimizing paid digital programs to drive awareness and acquisition across the US and CA. They will work across teams and technologies to help strategize and execute campaigns that address the needs of our customers. They will be responsible for researching and testing new and emerging platforms and optimizing use of existing channels. Key job responsibilities • Own and execute paid digital programs across search, display, streaming, and more to acquire and retain Relay carriers at scale • Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns across markets and monitor performance / optimize investments to generate growth • Drive day-to-day channel operations while supporting the development of our long-term digital strategy • Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis • Define and gather assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations • Develop, deploy, analyze, and disseminate comprehensive reporting • Serve as a subject matter expert for paid digital marketing trends • Maintain and strategize budget and forecasts across channels in collaboration with colleagues and stakeholders • Manage and develop relevant vendor relationships and execute purchasing activities as needed • Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand • Create 1 to 3 year plans for carrier acquisition trends and targets About the team This role will be a part of the Carrier Services team supporting Amazon Relay Marketing, Engagement and Communications for North America. This person will need to be a self starter that can build a framework and drive to execution based on trends and learnings. Basic Qualifications - Bachelor's or advanced degree in Marketing, Communications, Advertising, or related field - 6+ years of digital marketing experience for established global consumer brands - 6+ years of proven success managing direct response channels across paid digital (Google, Meta, Youtube) - 6+ years experience using data and metrics to measure impact and determine improvements - 6+ years of marketing analytics and reporting including acquiring and organizing data, as well as direct experience working with large data sets and complex analyses - 6+ years of using Tableau, Microsoft Excel, and relevant platforms to manipulate and analyze data Preferred Qualifications - Outstanding written, verbal, and presentation creation skills - Exemplary ability to think strategically and identify and resolve problems - Ability to think creatively and contribute to messaging and creative concepts across campaigns - Comfortable working across multiple simultaneous assignments and operating autonomously - Strong analytical skills and agility to understand and communicate the relationship between marketing results and business outcomes - Strong attention to detail with a collaborative nature - Experience in transportation marketing is preferred Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $140,500/year in our lowest geographic market up to $232,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.