We are seeking an experienced Sr. Marketing Manager to support the continued growth of our Amazon Relay Transportation network. This person will share in the responsibility of driving growth with existing carriers and acquiring new carriers for our Amazon Transportation network. This person would work across the Marketing and Support teams to deliver best-in-class campaigns. Specific responsibilities include: driving brand awareness of product, increasing carrier acquisition, retaining existing carriers and engaging internal and external carriers.
This role will focus on optimizing paid digital programs to drive awareness and acquisition across the US and CA. They will work across teams and technologies to help strategize and execute campaigns that address the needs of our customers. They will be responsible for researching and testing new and emerging platforms and optimizing use of existing channels.



Key job responsibilities
• Own and execute paid digital programs across search, display, streaming, and more to acquire and retain Relay carriers at scale
• Partner with relevant teams and stakeholders to strategize and execute multi-channel campaigns across markets and monitor performance / optimize investments to generate growth
• Drive day-to-day channel operations while supporting the development of our long-term digital strategy
• Execute detailed analyses of campaign effectiveness including segmentation, creative targeting, and cohort analysis
• Define and gather assets for all digital campaigns, execute A/B testing, programming, scheduling, reporting, and proactively suggest data-driven optimizations
• Develop, deploy, analyze, and disseminate comprehensive reporting
• Serve as a subject matter expert for paid digital marketing trends
• Maintain and strategize budget and forecasts across channels in collaboration with colleagues and stakeholders
• Manage and develop relevant vendor relationships and execute purchasing activities as needed
• Support the creation and promotion of content that addresses the needs of our customers, enhances their experience, and generates growth for our brand
• Create 1 to 3 year plans for carrier acquisition trends and targets


About the team
This role will be a part of the Carrier Services team supporting Amazon Relay Marketing, Engagement and Communications for North America. This person will need to be a self starter that can build a framework and drive to execution based on trends and learnings.