Purpose & Overall Relevance for the Organization

Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams

 

 

Key Responsibilities

Define and aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s Create, deliver and execute the activation strategy and roadmap In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms Secure the highest share of space, within key destination doors and locations Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out Accountable and manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process Understand product, customer and consumer needs from the US market and all channels Where appropriate support SMU and franchise creation / development  Be the “consumer activation” point of contact both internally and externally Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation) Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy Conduct relevant reporting activities to measure the efficiency and commercial success Manage budgets and costs within agreed measures Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools Establish a high-performance culture and drive employee engagement, leading by example Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement Identify and develop high-potential talents, to fuel the team's succession plan

 

 

Key Relationships

Merchandising & Category teams Sales teams US Marketing BU’s / GTM US Market Functions: Brand Marketing, SCM, Finance/Demand Planning, Business Development, DTC Retail, Wholesale and eCommerce

 

 

Knowledge, Skills and Abilities

High professional maturity Highly collaborative with strong communication skills High influencing skills and ability to make fact-based decisions Strong analytical skills Structured, organized and process orientated Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales Strong business acumen, ability to assume a broader perspective (cross-markets/ global) Ability to work effectively within a team environment and under pressure Intermediate to advanced skills in MS Office Fluent in English

 

 

Requisite Education and Experience / Minimum Qualifications

University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience Category Management / Merchandising Experience or account marketing / sales : 5-7 years.

 

 

 

 

Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon. Though our teammates hail from all corners of the world, our working language is English.