Shift: 1st shift
City: Solon
Swagelok, Northeast Ohio, USA
Swagelok is a global organization and one of the largest employers of manufacturing talent in Northeast Ohio. We are driven by our core values of Quality, Integrity, Respect for the Individual, Customer Focus, Innovation, and Continuous Improvement, which are demonstrated through our daily actions. For 75 years, our dedication to our core values has been the foundation for our success. Our products have been up into space, down to the bottom of the ocean, and everywhere in between. That same dedication spans to our customers.
Throughout our organization we demonstrate a commitment to these values and those we bring onboard. Whether you want to grow in your role or explore broad opportunities and develop new skills—you’ll thrive in a culture that promotes learning and development.
We strive to be a company where we all can do our best work with a true sense of purpose and belonging.
Be Connected. Be Valued. Be You.
We hope you’ll consider joining our team.
Position Summary:
The Sr. Manager, Digital Operations will champion the processes, infrastructure, and resources to continue to scale Swagelok’s digital marketing efforts, aligned to customer and business need in a high-growth environment. As a Sr. Manager, this person will lead a multi-discipline team responsible for the execution and efficacy of our digital marketing channels and advertising investments – including the development of processes and capabilities required to advance Swagelok’s maturation in a rapidly changing digital landscape.
The person in this role should be equally proficient in analytical thinking, operations management, and the customer journey and, in partnership with director leadership, be able to help align, prioritize, and articulate high-value opportunities for commercial digital enablement based on building a deep familiarity with the organization’s brand, market, product, and channel strategies.
Key partnerships include customer brand management, marketing communications business partners, product management, market management, commercial IT, and commercial leaders in our sales channel.
Essential Duties & Responsibilities:
Lead the digital marketing team which includes website platform management, analytics, digital advertising and campaign management, SEO, digital content and asset management, and UX functions
Accountable for $2,000,000+ in agency and digital media spend
Optimize the performance of digital demand channels with an emphasis on scaling effectiveness
Operationalize the team’s processes and project management frameworks to optimize efficiency and cross-functional workflow
Routinely partner with Marketing, the sales channel, and Commercial IT to advance customer-centric digital solutions that align to business need; prioritize digital marketing resources accordingly.
In partnership with director leadership, contribute to development of a roadmap to support buyer enablement of product segmentation strategy; lead execution of horizontal digital marketing tactics
Monitor trends and emerging tools related to buyer enablement, digital advertising, analytics, and integrated marketing campaign management
Based on a deep understanding of business priorities and command of above trends, define and articulate opportunities for Swagelok to keep pace with buyer’s digital preferences and behaviors
Develop talent and capabilities on team, aligned to the organization’s needs and associates’ growth goals. Continuously assess and maintain optimal balance of in-sourced and out-sourced talent to achieve objectives.
Routinely interface with key stakeholders in commercial leadership and report outcomes, actionable insights, and recommendations to executive leadership
Other duties as assigned
Direct Reports: 3-5
Indirect Reports: 0-4
Travel: