Johannesburg, South Africa
3 days ago
Senior Manager: Digital & Marketing Analytics

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.

Qualifications


Degree in Marketing, Analytics, IT or equivalent


Experience

5-7 years advanced In-depth knowledge of marketing technology. They need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system

The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. 

Salesforce marketing cloud experience advantageous.

Additional Information

Behavioral Competencies:

Convincing PeopleDeveloping StrategiesDirecting PeopleEmbracing ChangeEmpowering Individuals

Technical Competencies:

Data Driven Digital MarketingDigital Analytics and ReportingMeasuring Marketing and CommunicationPlatform ManagementRisk ManagementStakeholder Management
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