About this role

Reporting to the Senior Director, Brand Marketing, the Senior Manager, Retail Brand Experience (RBE), leads the RBE function in EMEA, developing best-in-class brand and product storytelling strategies in store. They implement global direction and create regional strategies that deliver a consistent brand execution in store and drive conversion. This role is both responsible and accountable for windows, in-store installations, brand screens, and other in-store storytelling executions, including collaborating with marketing and retail partners to execute brand campaigns and seasonal plans. In addition, they oversee the Visual Merchandising and Styling team, balancing the art and science of product placement, styling and storytelling. They manage a team of 4+ and sit on the Brand Marketing Leadership Team, supporting the smooth running of the overarching function.

Responsibilities

In-store creative concepts
Design the annual RBE calendar, identifying key moments that support EMEA business objectivesReview global campaigns and tailor these for regional in-store implementationInnovate net-new regional creative strategiesOwn end-to-end the strategic planning, briefing, and execution of windows and in-store installations Strategically plan, manage, and brief – where necessary – engaging store screen content in line with key campaigns and guest messagingBe aware of innovation and trends within the retail concept space, regularly meeting with agencies, attending tradeshows, and visiting key retail spaces to push the boundaries of regional activations

Visual Merchandising and Styling (VMS)

Collaborate with Marketing, Product and Retail partners to understand business needsSupport the VMS team to curate in-store product presentation that delivers a best-in-class experience for our guestsEnable the delivery of plans and training tools for application across varied store formats, including facilitating store training contentOversee the partnership with Store Design and Product on guest journeys, layouts and zoning for NSOs and optimisations

Team leadership

Collaborate with global teams to understand business priorities and direction. Share back regional insights that identify unique market needs to support global strategy developmentLead, manage and develop a high-performing, multi-functional teamAnnual budget management – planning and accountabilityKey Performance Indicators: guest, educator and team sentiment; sell-through, brand awareness and familiarity

Experience

10-15 years of experience as a senior visual space creator, ideally for a premium, purpose-led, global business with a challenger brand mentalityDemonstrable experience creating impact on guest experience and sales using innovative ideas without compromising brand equityThorough understanding of the full marketing mix and the contribution of RBEHighly developed aesthetic, sense of style and trend knowledge Agency management experience People and team leadership experienceDegree level education preferred

Who you are

Uniquely you – we value difference and want you to as wellPassionate about visual strategy and execution and in tune with best practices, trends and the competitionA creative problem solver who relishes the innovative and newWorks well within a team and loves working in a fast-paced environment on several projects at once
Role Classification
This role is classified as Hybrid under our global SSC Hybrid Workplace Policy. In-person collaboration is important, and much of the role can be performed remotely. Work is performed at both the SSC office and home office every week.