Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To develop, shape and lead the Performance Marketing strategy for the Business unit by working closely with the relevant Business Unit Heads and their teams to drive delivery against lead generation and sales targets through precise targeting, tracking and optimisation to ensure campaigns are cost-effective and results driven. To shape the Digital Media Management strategy, to ensure that paid media ads are placed on the right platforms, at the right times, in front of the right audiences to maximise ROI for the BU.

Qualifications

Type of Qualification: First Degree or related
Field of Study: Marketing

Experience Required
Digital Marketing
Brand & Marketing
8-10 years
Deep understanding of performance marketing channels, including search engine marketing (SEM), social media advertising, affiliate marketing, and programmatic advertising.

8-10 years
Experience in developing and implementing comprehensive digital marketing strategies that align with overall business goals

8-10 years
Experience in planning, buying, and optimising digital media across multiple channels, ensuring they work together cohesively as part of an integrated marketing strategy

8-10 years
Expertise in A/B testing, conversion rate optimization (CRO), and the use of advanced targeting and segmentation strategies to enhance campaign performance

8-10 years
Proven ability to manage large, complex budgets effectively, ensuring that marketing spend is optimised for maximum ROI across various digital channels

8-10 years
Proven experience in leading and developing teams, including performance marketers and media specialist. Ability to foster a collaborative, high-performing team culture

Additional Information

Behavioural Competencies:

Articulating InformationConveying Self-ConfidenceDeveloping StrategiesDirecting PeopleEmbracing ChangeEmpowering IndividualsExploring PossibilitiesGenerating IdeasInteracting with PeopleInterpreting DataMaking DecisionsSeizing Opportunities

Technical Competencies:

Analysing and Interpreting InformationClient Journeys and PersonasClient Value PropositionsData Driven Digital MarketingDeveloping an Effective Media MixDigital Analytics and ReportingDigital Media and AdvertisingLeadership to Stakeholder EngagementMeasuring Marketing and Communication