Senior Manager, Partner Marketing
PetSmart
About the Team The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents. About the Location Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive. About the Job As a key leader on the Integrated Marketing team, the Senior Manager, Partner Marketing is focused on creating and implementing custom omni-channel marketing initiatives in collaboration with partner brands to drive customer acquisition and retention, capitalizing on key growth opportunities. This high visibility role will blend brand, marketing and partner strategy development, playing a key role both within our marketing team and in partnership with cross-functional groups responsible for partner brand interaction and activation. The ideal candidate will have a strategic marketing background, with experience delivering successful initiatives for brands or categories with a diverse product portfolio. This role will report to the Senior Director, Brand and Product Marketing. What You’ll Do: Lead creation, sell in and execution of unique omni-channel, consumer insight-led marketing programs that leverage our first party data, build community, bring new customers to PetSmart, deliver on our brand equity and create value for both PetSmart stakeholders and the brands who participate in our brand marketing plans Support the Senior Director, Brand and Product Marketing as a key marketing point-of-contact for the vendor and terms planning process, interacting with leaders at multiple levels throughout the organization Lead content production shoots in coordination with partner brands and creative agencies Actively partner with highly strategic JBP vendor partners, who will view you as their marketing leader within the PetSmart team Translate complex data and insights into scalable opportunities Partner with key cross-functional teams across Customer Experience, Merchandising and Digital Lead a cross-functional group that will be developing and executing programs for partner brands What You Need: 7+ years of marketing experience in a retail, agency or CPG environment, developing comprehensive strategic marketing plans Bachelor’s degree required; master’s degree is a plus Track record of delivering successful and innovative marketing initiatives that drive results and create affinity for your company/brand Ability to create go-to-market programs using digital media and data-driven insights Excellent written, verbal and presentation communication skills, with a keen attention to detail Exceptional ability to convince and influence at multiple levels Proven solutions-oriented mindset Ability to create effective internal and external partnerships across the organization A love of pets (of course!) About the Culture At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position. Our home office offers outstanding amenities in a fun and rewarding workplace including: Pet friendly environment, bring your pets to work! On-site Dog Park “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers “Sit & Stay” Café serving fresh breakfast and lunch options On-site coffee bar “Lil’ Paws” learning center and onsite daycare facility (associate paid) Volunteer events with PetSmart Charities Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/ Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/ Explore PetSmart Benefits here: https://benefits.petsmart.com/ If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.
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