Senior Manager, Ophthalmology Omnichannel Analytics

 

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians.  If you want to be part of this exciting work, you belong at Astellas!

 

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

 

 

This position is based in Northbrook, Illinois. Hybrid / Remote work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid / remote work are encouraged to apply. 

 

Purpose:

 

The Senior Manager, Ophthalmology Omnichannel Analytics plays a critical role in the Omnichannel Analytics & Reporting team and will be responsible for measuring the performance of promotional channels in both HCP and Patients space, generating insights and uncovering opportunities to help commercial brand teams be efficient and effective with promotional activities and content.

 

Additionally, the Lead will be a “go-to” for the commercial brand teams for deep-dive / ad-hoc analyses and new channel reporting needs assessment.

 

This position is an individual contributor role and will work collaboratively with partners such as global/regional commercial brand teams/marketing, global/regional Commercial Insights teams, Omnichannel Strategy & Operations, and Information Systems team and will contribute to data/metrics harmonization and insights sharing.

 

Essential Job Responsibilities:

 

Work closely with Brand team to understand objectives/needs and construct campaign measurement framework in HCP/DTC space. Execute on promotional analytics measurement framework and plans. Analyze promotional data to extract actionable insights using various analytical techniques. Work closely with Media agency partners on performance reporting construct and media execution governance. Identify and recommend promotional tactic optimization opportunities to global/regional brand teams and Omnichannel Operations stakeholders to drive efficiency and effectiveness of investments. Manage onboarding of promotional data sets, partner with stakeholders to streamline the processes. Maintain strong data foundation to enable sound analytics capabilities. Work closely with the Global and Commercial Division Commercial Insights leads, Omnichannel Operations team, Global Brand Directors and Affiliate Brand Managers to socialize insights from the channel/promotional analyses, to provide guidance on how to optimally leverage reporting dashboards for performance assessment and opportunities discovery, to support ad-hoc requests, and to assess emerging business needs/reporting requirements. Provide consulting to the key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement. Contribute to various commercial analytics projects as needed. Examples include Customer Segmentation, Promotional Mix Analysis, etc. Co-develop Omnichannel Analytics frameworks, and continuously look for ways to improve and innovate methodologies / processes. Troubleshoot data quality issues and implement solutions to maintain accurate and reliable data. Manage third party providers on as needed basis and ensure deliverables fully meet contractual obligations and are of highest caliber. Embed an Ethics and Compliance culture and Integrity in Action by proactively addressing non-compliance.

 

Organizational Context:

 

Scope of responsibility will be to support US brand with respect to consumer omnichannel analytics, includes working with agencies and cross-functional internal stakeholders - e.g., brand team, Omnichannel Strategy & Operations team, Brand analytics team, Market Research team, etc. Internal Stakeholders: Brand Marketing, Omnichannel strategy and operations, Brand Analytics, DAT, IS External Stakeholders: Media Agencies