Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000 people across 30 countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of Manager/Senior Manager, Multi Channel Marketing (MCM) Digital Analytics
We are looking for Manager/Senior Manager experience in MCM Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
Experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciencesExperienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data, Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channelsExperience in customer journey, channel and content affinity models, customer insightsHand on experience in R, Python, SQL, Data BricksExperience in web analytics, adobe analytics, social media analyticsNLP, Text Analytics, Text Mining .Qualifications· Bachelors in Pharmacy / technology
· MBA
· MS/MTech/Mpharma
"The approximate annual base compensation range for this position is $150,000 to $160,000. The actual offer, reflecting the total compensation package plus benefits will be determined by a number of factors which include but are not limited to the applicant's experience, knowledge, skills, and abilities; geographic location; and internal equity."
“Los Angeles, California based candidates are not eligible for this role. Danbury, CT area candidates are eligible for this role only.”
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at www.genpact.com and on X, Facebook, LinkedIn, and YouTube.
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