Build the future of the AI Data Cloud. Join the Snowflake team.
The Senior Manager, Marketing Operations leads Snowflake’s Marketing Operations team, driving the development and implementation of processes, technology, and data strategies that enhance the efficiency and effectiveness of our marketing organization. This role requires a strategic thinker with a strong background in marketing technology, data analysis, and process optimization, having led similar teams at high growth B2B software companies.
This role is required to be in office three days a week in our San Mateo office.
YOU'RE A GREAT FIT IF YOU:Have 8+ years of experience in marketing operations, including 4+ years of leadership experience
Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
Have defined and deployed privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA
Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
Can prove your ability to translate data into meaningful insights that drive business outcomes
Can demonstrate your experience defining and delivering on global project plans, partnering with cross-functional and executive stakeholders
Understand how to translate business process and policies into meaningful documentation
Possess proficiency and familiarity with the following systems:
Salesforce Sales Cloud administration, reporting & dashboarding
Marketo marketing automation
Outreach sales engagement administration
Snowflake
LeanData lead routing
ZoomInfo and other best-in-class data providers
Demandbase
Workato
WHAT YOU'LL DO:Marketing Technology and Data Management
Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, Demandbase, and others
Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions.
Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance.
Process Optimization and Operational Efficiency
Optimize the campaign response-to-MQL process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing.
Define and guide the end-to-end operations of Snowflake’s marketing email strategy.
Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies.
Strategic Planning and Budget Management
Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds.
Monitor and report on marketing performance against targets, providing insights and recommendations for improvement.
Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
Team Leadership and Development
Lead and mentor a high-performing global marketing operations team based on Snowflake’s eight core values
Direct the development and delivery of training programs to ensure the marketing team is proficient in using marketing technologies and processes.
Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
The following represents the expected range of compensation for this role: The estimated base salary range for this role is $169,000 - $241,500.Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?