Senior Manager, Marketing Analytics

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.  

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create unique and valuable offerings for our customers. We have continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Homes.com: 

Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry. 
Already one of the fastest growing real estate portals in the industry, we are driven to be #1.  

Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company.  

What We Are Looking For: 

We are currently seeking a Senior Manager, Marketing Analytics to join our Homes.com Marketing team based in Richmond, VA. As Senior Manager of Marketing Analytics, you will be responsible for managing all B2C and B2B performance analysis, reporting and data storytelling across paid, owned and earned marketing channels.  

Responsibilities: 

Oversees full-funnel marketing measurement framework including brand health tracking, web visitation, lead generation, online conversion, retention metrics and social sentiment.  Actively identifies data sources with cross discipline collaboration, helping to further inform marketing analysis. Provides actionable overall market and customer data and insights to guide strategic planning. Responsible for analyzing data from marketing campaigns across various platforms to identify trends, optimize campaign performance, and provide actionable insights to maximize ROI, focusing on metrics like conversions, website visits, and cost per acquisition efficiency. Manages the tracking, reporting, and analyzing of the performance of paid, owned, and earned marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. Creates presentations to provide market and consumer insights to marketing, product and sales departments. Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data. Utilize attribution models to accurately measure the impact of different marketing channels on conversions. 

Basic Qualifications: 

Bachelor’s degree in marketing, data science, business analytics or similar discipline from an accredited, not-for-profit university. A track record of commitment to prior employers. 10+ years of relevant marketing analytics experience with known B2C and B2B brand(s), preferably in the residential real estate and/or technology industries. (Brands with digital-first ecosystems.) Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and other marketing technology tools. Expertise in managing data from advertising platforms such as Google Ads, Facebook Business Manager, etc. Experience with data visualization tools such as Tableau. Previous management of marketing attribution platforms (i.e., MMM) and/or brand health tracking surveys. At least 5 years of people management experience, leading a team of 2 analysts 

Knowledge, Skills, And Abilities: 

Proficiency in Microsoft Outlook, Word, Excel and PowerPoint. Ability to effectively explain marketing efficacy to non-marketing executives and colleagues with data storytelling.  Experience developing custom reporting templates and adapting causation and correlation marketing analysis into digestible formats. Previous marketing analytics within a brand or advertising agency a plus. Organized with a strong attention to detail, knows how to prioritize and effectively manage multiple projects in a dynamic and fast-paced environment. Team player who is collaborative, positive, and proactive with constructive attitude towards problem solving. Excellent written and verbal communication, including presentation skills. 

What’s In It For You: 

When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.  

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.  

Our benefits package includes (but is not limited to):  

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug  Life, legal, and supplementary insurance  Virtual and in person mental health counseling services for individuals and family  Commuter and parking benefits  401(K) retirement plan with matching contributions  Employee stock purchase plan  Paid time off  Tuition reimbursement  On-site fitness center and/or reimbursed fitness center membership costs (location dependent)  Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups  Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks  

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, CoStar Group cannot provide visa sponsorship for this position.  

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing. 

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing