**Senior Manager, DTC** 6905 Sales Shelton, CT, US For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways. Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission. It's a colorful world - make your mark by joining the BIC team today. We strive to provide a comprehensive benefits package that supports the well-being and professional growth of our team members. As a member of Team BIC, you’ll have access to a range of benefits designed to enhance your physical, emotional and financial wellness. In many of our locations, we offer team members: + Competitive compensation and recognition + Hybrid work environment and flexible approach to work + Retirement and financial savings options + Well-being and mental health support + Parental leave + Physical well-being initiatives and health insurance plans + Professional development opportunities + Volunteer opportunities BIC is seeking an experienced and dynamic leader to lead the Skin Creative direct-to-consumer (DTC) team – with a priority focus on the Inkbox brand, a leader in the temporary tattoo industry which empowers consumers to express themselves through high-quality, customizable designs. This role, which reports directly to the Head of Skin Creative Marketing, is responsible for developing data-driven performance and growth strategies that result in increased revenue through a seamless and enjoyable site experience for users. The ultimate mission for this role is to optimize conversion and loyalty while managing a highly engaged DTC team that delivers effective merchandising, CRM/loyalty and promotional programs that align with business goals. **Key Responsibilities** **Team Leadership & Strategy;** + Manage and lead in-house DTC team as well as external partners, including merchandising and CRM/loyalty. + Set clear KPIs and performance targets for the DTC team, ensuring alignment with overall business and marketing objectives and overall sales goals. + Foster a collaborative and innovative environment, empowering team members to excel in their roles. **Data-Driven conversion optimization;** + Own and execute the conversion optimization process, using insights and experimentation to enhance site performance and leveraging consumer behavior data, A/B testing, and analytics to identify opportunities for growth and optimization. **Promotional Planning & Execution** + Develop and implement promotional campaigns that drive revenue and customer engagement. + Represent the needs of the DTC business in cross-functional planning, ensuring alignment with brand objectives and consumer insights. **Merchandising & Loyalty Programs** + Set strategy for and lead the merchandising team to ensure product presentation and categorization maximize conversion opportunities. + Lead loyalty initiatives to enhance customer retention and lifetime value, aligning with overall business goals. **Tool Utilization & Experimentation** + Stay ahead of industry trends, adopting new tools and technologies to improve site performance. + Use analytics platforms and CRO tools to support experimentation and decision-making. + Apply basic HTML skills to manage and troubleshoot minor website updates when necessary. **Cross-functional leadership** + Partner with cross functional teams to deliver the most optimal experience with our brand for consumers online- across all elements of the user journey. This includes but is not limited to: + Partner with creative team to ensure creation and implementation of onsite messaging to maximize engagement and conversion rates. + Collaborate with cross-functional IT team to ensure cohesive and impactful customer experiences on-site. + Collaborate on development of performance media tactics to drive site traffic improvements with audience insights and learnings. \#LI-Hybrid **Qualifications** **Must-Have Skills:** + Proven experience in ecommerce management, with a focus on DTC strategies with growth results. + Strong leadership abilities with experience managing teams and setting KPIs. + Analytical and marketing-mindset with expertise in interpreting complex data and turning insights into actionable plans and clear briefs for marketing partners + Familiarity with conversion optimization tools (e.g., Google Optimize, Optimizely, Hotjar). + Basic HTML knowledge for minor website updates and troubleshooting. + Proven ability to manage promotional strategies and loyalty initiatives effectively. **Preferred Qualifications** + Experience working with ecommerce platforms such as Shopify. + Knowledge of customer segmentation and loyalty program tools. + Exceptional communication skills for cross-functional collaboration and team mentorship. BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means