About the Team The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents. About the Location Collaborative & Flexible Work Environment: We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you and our teams thrive. About the Job Overview PetSmart is seeking a strategic and hands-on Senior Manager, Brand Marketing to lead the development, execution, and production of high-impact, integrated marketing campaigns. This role sits within our Integrated Marketing team and plays a pivotal part in bringing our “Anything for Pets” platform to life. We’re looking for a proactive, innovative and solutions-oriented marketer who can take our biggest campaigns from idea to execution—crafting the vision, setting the strategy, driving execution across multiple channels, scaling content production to maximize our impact, and ultimately delivering measurable business results that deepen engagement with the PetSmart community. You should have an analytical, customer-first mindset, a passion for continuous improvement, and a sharp eye for how we can optimize our process to drive efficiency at scale. This is a high-impact role for someone who thrives at the intersection of strategy, creativity, and production. Key Responsibilities Lead full funnel marketing campaigns from planning stages to insight to execution—including strategic development, brief writing, production oversight, go-to-market execution, and post-campaign recaps Drive work forward through a fast-paced, matrixed organization –navigating roadblocks, ambiguity and market challenges to hit key milestones and metrics Closely collaborate with marketing leaders, internal stakeholders, channel partners and outside agencies to translate business needs into campaign briefs that achieve enterprise-wide strategic goals Translate data and market research into key insights that drives decision-making Create and implement a scalable production strategies that support high-volume content creation, working with agency and internal partners to maximize content capture; ensuring consistent quality, brand alignment, and cost-efficiency across the business Own your campaign & its milestones; lead development of campaign-related presentations and reporting for internal leadership and key partners at Requirements Bachelor’s degree or equivalent experience; 5–8+ years in marketing, advertising, communications, or content production Retail experience strongly preferred, either in-house or agency side Experience navigating matrixed organizations strongly preferred Production experience strongly preferred Proven success leading integrated, full-funnel campaigns across multiple channels (paid media, digital, social, content, etc.), with an established grasp of the creative production process, including broadcast/TV-level content development Excellent communication, storytelling, and presentation skills with an ability to influence and collaborate across levels Highly organized with proven project management skills; able to manage multiple priorities on varied timelines Analytical mindset with ability to interpret data, test hypotheses, and optimize campaign strategies Proven sense of ownership, curiosity, and a growth mindset—comfortable with ambiguity and motivated by challenges Experience managing external agencies and creative vendors Demonstrated interest in emerging marketing technologies and platforms, with experience identifying and integrating new tools and processes to increase production efficiency and scale campaigns Passion for pets and the people who love them is a big plus! Key Competencies Strategic Thinking & Problem Solving – Applies a systems-thinking mindset to complex challenges Customer Orientation – Keeps the customer in mind in all marketing strategies Learning Agility – Embraces change and quickly adapts to new information or environments Project Management – Balances multiple projects efficiently, meeting deadlines and expectations Cross-Functional Collaboration – Builds effective relationships across teams and departments Creative Excellence & High Standards – Upholds the brand’s creative vision while maintaining executional rigor About the Culture At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position. Our home office offers outstanding amenities in a fun and rewarding workplace including: Pet friendly environment, bring your pets to work! On-site Dog Park “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers “Sit & Stay” Café serving fresh breakfast and lunch options On-site coffee bar “Lil’ Paws” learning center and onsite daycare facility (associate paid) Volunteer events with PetSmart Charities Learn more about #LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/ Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/ Explore PetSmart Benefits here: https://benefits.petsmart.com/ If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.