Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
We Are BCG X
We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.
What You'll Do
Design and execute the growth operations across multiple channels (SEO/SEA, paid social, CRM, programmatic display, etc.). This includes the hands-on set-up of channels from idea conception to first user acquisition. Define and validate core KPIs, such as CAC, retention, ROI and LTV to drive the business.Develop and implement tracking and analytics in order to determine the effectiveness of campaigns and to drive optimization.Define, execute, analyze, and optimize CRO tests.Create growth business cases and forecasts for our ventures.Prepare growth strategy documents, frameworks, and guidelines for internal and external use.Convert customer insights into growth action plans.Act agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.What You'll Bring
Relevant experience managing and optimizing in a hands-on performance marketing role (lead generation, nurturing, automation) in a startup and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business.A proven track record of full funnel marketing strategies for B2B products (experience in SaaS businesses is a plus!).Proven success scaling digital businesses through cross-channel user acquisition and retention initiatives.Passion for data and analytics: being comfortable using Google Analytics (preferred), additional tool proficiency (e.g. Adjust, Optimizely, Mixpanel) is a plus.A passion for building, bringing to market, and scaling digital products and services.Ability to think strategically and creatively: analyze, synthesize, recommend and take actions.Expert communication, presentation, and material preparation skills.Excellent spoken and written English language skills. It is a plus if you have upper intermediate German language skills (equivalent to B2 level).
Additional info
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Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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