Purpose & Overall Relevance for the Organization:

 

This is a key business-led leadership role working in proximity with Channel as well as Technology leads in adidas. He/She will drive the digital evolution and the organizational digital culture in China in partnership with the China business. This role will focus on creating a world class digital capabilities landscape that can support a premium end-to-end consumer experience across the digital touchpoints with the goal to accelerate the business in China as well as drive the implementation of relevant digital innovations to stay ahead of competitors.

 

Key Responsibilities:

 

Department Overall Strategy & Management Define the roadmap for the China Digital Product portfolio through aligning with global domain strategy where applicable and building overall China-for-China capabilities where needed. Lead the process to define what are the appropriate functionalities and capabilities on eCom channels (China specific innovations & capabilities app) required to support the China business goals. Define eCommerce and apps & mobile channel strategy taking into account insights from the Chinese consumer behavior and the local eCommerce platforms ecosystem (e.g. Tmall, JD) Understand from best-in-class China market benchmark across categories, assess our current functionalities & capabilities in China and build China roadmap accordingly. Drive innovation by identifying and implementing digital innovations to enable business advantage. Manage the budget and prioritization associated with any digital investment within the defined ecosystem including IT investment such as development, RFC and projects. Possess solid understanding of the Chinese relevant service providers and technologies to make informed buy-or-build decisions. Digital Product Strategy & Delivery Define the vision and roadmap for the China Digital product domain based on the business key stakeholder views and requirements and be accountable for the success of the product domain, ensuring the value for the consumer and the company (ROI). Drive the Chinese strategic evolution of the product domain as part of the adidas digital ecosystem and in line with companywide and local strategic goals. Implement next generation architecture that is robust and scalable and has innovative features across user experience and commerce. Be accountable for monitoring, optimization and enhancement of the configuration, features and functionalities related to the product domain. Identify and resolve dependencies within and beyond current product domain to ensure efficient delivery. Collaborate in conceptualizing the technical solution that supports high intensity traffic events. Closely collaborate with IT delivery management to ensure product delivery in line with the aligned roadmap and committed delivery dates. Be accountable for vendor management to ensure high quality deliverables. Backlog Management Influence backlog priorities in the own domain. Pro-actively engage and align with global digital teams to understand and influence product backlog. Influence roadmaps and backlogs from other domains. Prioritize the items in the product backlog. Specify the definition-of-done in cooperation with the product team(s). Oversee the refinement of product backlog to ensure that the product team(s) is/are delivering the right enhancements that drive consumer and business value. Provide acceptance for delivered backlog items by the team, in line with the definition-of-done. People Management Build the appropriate organizational structure to manage the respective teams effectively, identify and develop the future talents, and create realistic succession plans for key positions. Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are properly coached and trained and provided with career opportunities through development. Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs. Provide team members/direct reports with clear direction and targets aligned with business needs and digital objectives.

 

Key Relationships:

 

China Market Channel teams Brand Marketing team China Tech/IT teams Global Digital and Tech/IT team

 

 

Knowledge, Skills and Abilities:

 

Can articulate a clear vision for the future and how the digital landscape will evolve in China with a strong strategy and multi-year plan. Experienced in translating business opportunities to digital innovations both in online and offline channels. Lead team to create powerful digital solutions bridging and creating impact. Possess extensive experience working in a global matrix organization, and strong network and familiarity with Internet, platform technology companies, etc. Show broad knowledge of digital and strong understanding of China relevant key emerging technologies, e.g. Blockchain, AI, AR, facial recognition, etc. Skilled in managing products and leveraging methodologies like Agile/SCRUM Proven ability to build, lead and inspire a high-performing team and effectively influence key stakeholders.

 

Requisite Education and Experience / Minimum Qualifications:

 

Advanced Degree in Business Management, administration or other related fields 12+ years of Digital Leadership experience with a focus on delivering China relevant digital capabilities focused on eCommerce At least 10 years of experience in management-level positions with a minimum of 8 of these years in general management capacities Proven experience leading and working in agile set Extensive understanding of technical dependencies in a consumer facing a digital environment. Preferably has experience in tech Team player, motivated, interested and driven by innovation, creation and speed Fluent written and spoken English language skills