Senior Director, Experiential Flagship Events

Remote, USA                          OneStream Software LLC

 

Benefits Offered                    Vision, Medical, Life, Dental, 401K.

Employment Type                 Full-Time

Compensation                        $150,000.00 -$200,000.00 (Range applies to US candidates only) + Benefits/Variable Comp./Equity - Range may vary based on experience. 

 

ABOUT THE JOB

The Senior Director, Experiential Flagship Events will lead OneStream’s Flagship customer and developer conference event portfolio with a hyperfocus on implementing strategic ideas to drive pipeline growth and acceleration, world class customer experiences, customer adoption and brand awareness in market.

The position will be responsible for designing high-impact event strategies and experiences that drive awareness, customer adoption, convert demand, and boost community engagement.  In addition, you will operationalize innovation and drive B2B technology event marketing, this role is all about creating compelling experiences that align to commercial business objectives and outcomes.

This senior role will elevate our existing programs by implementing strategies, and continually identifying areas of opportunity to evolve them over time to drive big and unique experiences.  This role will lead event programs across COE’s within the event space, leading and coaching a matrixed team they will devise and manage a flawless experience, within a fast-paced environment.

RESPONSIBILITIES

Primary Responsibilities:

QUALITIES OF A SUCCESSFUL CANDIDATE

Strategic Event Planning: Develop a strategic vision and global roadmap for our flagship proprietary customer and developer conferences that align with our corporate awareness and demand generation goals and community learning objectives. Collaborate with senior leadership, field marketing, sales, customer success, product management and product marketing to identify key themes, messaging, and target audiences for events.  Determine how thematic pillars, product launches, and newsworthy announcements create big moments. Stay informed about industry trends, emerging technologies, and best practices to drive continuous improvement. Team Leadership & Development: Provide mentorship, guidance, and leadership (direct and cross functional) across the event strategy team across key programs, fostering a culture of innovation, collaboration, and excellence. Identify training and development opportunities to help the team grow their expertise. Invest in opportunities to maintain a positive culture and collaborate team spirit. Strategic Event Program Marketing: Crafting a compelling narrative for the event, identifying the key content supporting the narrative, and coordinating an integrated multi-channel coms plan across digital, media, social media, internal enablement and activation. Lead pre-event promotions alongside an audience acquisition strategy to hit registration and attendance targets and post-event follow-up to maximize pipeline generation and influence. Develop compelling partnership opportunities to drive sponsorship sales. Budget Planning & Forecasting: Partner with FP&A business partners to own budgeting and forecasting to make sure financial goals are met and resources are allocated effectively. Make strategic recommendations to optimize the use of resources. Vendor Management: Identify and manage relationships with external vendors. Negotiate contracts, oversee budgets, and ensure high quality partnerships globally. Measurement & Optimization: Work in partnership with our marketing and revenue operations teams to set the foundation for our marketing influenced model to be able to track the return on investment of our flagship events. Conduct post-event debriefs and analysis to gather insights and recommendations for continuous improvement. Technology Integration: Leveraging technology and event management platforms to streamline event planning and execution. Collaborate across Marketing teams in technology design, implementation and execution. Compliance and Risk Management: Ensuring that events comply with legal and regulatory requirements and managing potential risks associated with event participation. Industry Trends and Research: Staying current with industry trends and innovations in customer adoption and event marketing to keep the company's strategies competitive. Ensure the company's customer adoption marketing and event strategies remain competitive.

Formal Education and Certification

Minimum 10+ years of professional work experience in event marketing, preferably in a B2B, high-tech, high-growth environment (Public Company experience strongly preferred)

Knowledge and Experience

Experience driving large scale conferences, including audience acquisition, sponsorship sales, content and breakout programs, comprehensive run of show. Executive programs are a plus. Experience with B2B software marketing and events management (SaaS experience preferred) Proven track record of establishing data-driven event strategies, setting KPIs, and tracking ROI Proficiency in event management software, CRM systems, marketing automation tools, and analytics platforms Excellent budget management, organizational, written, and verbal communication skills

Personal Attributes

Leadership and Team Management Strategic Planning and Execution Account-Based Marketing (ABM) Demand Generation and Pipeline Management Budgeting and Resource Management Market Analysis and Insights Cross-Functional Collaboration Communication and Influence Customer and Partner Engagement Legally authorized to work for any company in the United States without sponsorship

 

WHO WE ARE

OneStream is how today’s Finance teams can go beyond just reporting on the past and Take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution.    Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com. 

 

WHY JOIN THE ONESTREAM TEAM

Transparency around corporate structure, salary, and benefits Core value of customer success Variety of project work (not industry specific)  Strong culture and camaraderie Multiple training opportunities

 

Benefits at OneStream Software

OneStream employees are passionate, hardworking individuals who go above and beyond to keep our customers happy and follow through on our mission statement. They consistently deliver the best and in turn, we make every effort to keep them cared for and happy. A sample of the benefits we provide are:

Excellent Medical Plan Dental & Vision Insurance Life Insurance Short & Long Term Disability Vacation Time Paid Holidays Professional Development Retirement Plan

OneStream Software is an Equal Opportunity Employer.

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