The Senior Director, Digital Experience Strategist is a visionary leader responsible for driving the development and execution of a holistic digital experience strategy that enhances customer engagement, fosters brand loyalty, and drives business growth. This role will oversee a cross-functional team of designers, content creators, data analysts, and UX/UI specialists to create seamless and impactful digital experiences across all customer touchpoints. The ideal candidate is a strategic thinker with a deep understanding of digital trends, user behavior, and emerging technologies.  You will lead a team of digital experience strategists, designers, and researchers, and collaborate with other senior leaders, account managers, and technical experts to deliver innovative and impactful digital solutions. 

RESPONSIBILITIES

Strategic Leadership- 

Lead the digital experience strategy team and provide direction, guidance, and mentorship to the team members. 

Lead the transformation of the company’s digital presence, ensuring a cohesive and engaging experience across web, mobile, and emerging platforms. Develop and implement a comprehensive digital experience strategy aligned with the company’s business objectives and customers needs.  

Collaborate with cross functional executive leadership to integrate digital experience initiatives into the broader business strategy across the BU’s.  

Work closely with the creative and technical teams to translate the digital experience strategy into engaging and effective digital products and services 

  

Stakeholder Engagement: 

Communicate digital strategies, goals, and performance metrics to key stakeholders, including executive leadership, board members, and external partners. 

Act as a thought leader within the organization, championing the importance of a strong digital experience strategy 

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Customer-Centric Design 

Advocate for a customer-first approach, ensuring all digital experiences are intuitive, accessible, and tailored to meet the evolving needs of the target audience. 

Conduct and oversee user research, data analysis, market research, and competitive benchmarking to identify insights, opportunities, and best practices 

Create and present strategic deliverables, such as personas, journey maps, value propositions, service blueprints, and roadmaps 

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Data- Driven Insights: 

Conduct and oversee user research, data analysis, market research, and competitive benchmarking to identify insights, opportunities, and best practices 

Utilize customer insights and performance metrics to continuously refine and enhance the digital strategy 

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Technology & Innovation: 

Stay at the forefront of digital trends and emerging technologies, identifying opportunities to innovate and enhance the customer experience. 

Lead the exploration and adoption of new tools, platforms, and practices that can improve the digital ecosystem. 

EXPERIENCE & REQUIREMENTS

Bachelor's degree or higher in digital strategy, user experience design, service design, or related fields 

At least 10 years of experience in digital strategy, user experience design, service design, or related fields, with at least 5 years of experience in a senior leadership role 

Proven track record of leading and delivering successful digital experience projects for large and complex clients across various industries and sectors 

Strong knowledge and skills in user research, data analysis, market research, and competitive benchmarking methods and tools 

Excellent communication, presentation, and storytelling skills, and the ability to communicate complex and abstract concepts in a clear and compelling way 

Exceptional strategic thinking, problem-solving, and decision-making skills, and the ability to balance creativity and pragmatism 

Highly collaborative, adaptable, and client-oriented, and the ability to work effectively in a fast-paced and dynamic environment 

Passionate, curious, and driven, and the ability to inspire and motivate others 

HP offers a comprehensive benefits package, including:

Dental insuranceDisability insuranceEmployee assistance programFlexible scheduleFlexible spending accountHealth insuranceLife insurance

 Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $183,650 - $275,450 annually with additional opportunities for pay in the form of bonus and/or equity. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.