Herzogenaurach, BY, DE
10 days ago
Senior Designer - Innovation - Footwear (m/f/d)
Senior Designer

 

 

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

 

Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and distinct adidas brand image, to serve for athlete lead brand moments and system solutions for categories.

 

 

KEY RESPONSIBILITIES

 

Lead the creative development for concept or systems across multiple athlete and consumer touchpoints, from solution/product to the event or to category handover. Develop concepts and creative strategies that fulfill objectives of category-/concept briefs. Collaborate with Creative Direction and category to ensure holistic storytelling on product level. Collaborate with cross-functional team members to ensure consumer- and brand relevance on projects. Lead the execution of creative strategies to ensure end to end creative excellence to the event (consumer facing)/ to the category. Direct variety of creative resources (agencies, freelancers, writers, photographers, etc.) on creative execution to ensure holistic creative excellence. Review and approve production stages of creative execution. Maximize results within given budget and timeframes. Participate in creation of annual and long-term Creative Direction strategies. Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders. Identify opportunities of improvement and change and initiate own proposals/projects. Seek out new design resources that can deliver world class results.

 

 

 

 

 

KEY RELATIONSHIPS

 

Innovation Design (Directors, Senior Directors, VP) Business Units Design counterparts Cross-functional counterparts in Innovation for product and systems (concept, development, engineering, athlete science, …) Creative Direction organization External creative resources (agencies, freelancers, photographers, etc., …)

 

 

KNOWLEDGE, SKILLS AND ABILITIES

 

IT skills: Outlook, Miro, PowerPoint, Word, Excel Design skills: Sketching, 2D software (Illustrator/photoshop/…), 3D software (i.e Blender, Gravity Sketch, Rhino, …), 3D renders software (i.e. Blender, Keyshot, …), Scripting (grasshopper, AI generated imagery/3D, etc., …) Strong visual and verbal skills with the ability to create relevant and

impactful Design solutions

Art direction of photoshoots, pre-press reviews and approvals Language: English: excellent Another European language: fluent

 

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

 

Under-graduate level design education or combination thereof Solid education and advanced experience in the creative development

of communication tools

At least 6-8 years’ experience in sporting goods/fashion industry or design related industry on managerial level Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, athlete interactions, pre-press processes) Passion for adidas and its mission. Passion for sports, culture, design

 

 

 

 

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