Company description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. Overview The Data Science team uses data-driven insights and recommendations to fuel strategic growth for clients through building industry-leading analytical solutions. We apply bespoke and cutting-edge arsenal of analytical, statistical and machine learning techniques to complex problems at scale, with an emphasis on game-changing and measurable business impact. We work in close collaboration with colleagues across all agency disciplines to develop truly innovative, highly effective, data-powered solutions for our clients. To help with this, we’re looking for an outstanding Senior Data Scientist – someone with an intellectually curious and creative problem solver who is willing to tackle the familiar and unfamiliar of all things data, including methods, technologies and applications. Sound like you? Read on. Responsibilities As a Senior Data Scientist, you’ll partner with the business leaders and diverse stakeholders to solve complex marketing challenges and deliver impact — from cross-channel media and customer experience optimization to segmentation, targeting and business strategy — through analytics, machine learning and statistical methods. Day-to-day, your role includes: • Translate and reframe marketing and business questions and requirements into analytical plans. • Conduct extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications. • Leverage machine learning, causal inference methods or statistically sound analyses to drive actionable insights and help shape our understanding of marketing strategy, campaign planning, efficacy and effectiveness. • Build and test scalable data pipelines and models for real-time applications. • Summarize, visualize, communicate and document analytic concepts, processes and results for technical and non-technical audiences • Collaborate with team members and diverse stakeholders to establish clear analytical objectives, approaches and timelines. Facilitate ownership and accountability by ensuring that the team is producing trustworthy and high-quality outputs that influence the decisions and direction of a variety of business areas. Proactively explore trends in marketing and digital performance and stay up-to-date with latest AI/ML advancements to surface future opportunities. • Share knowledge, debate techniques, and conduct research to advance the collective knowledge and skills of our Data Science practice. Work independently and drive your own projects. Qualifications MS or PhD in Computer Science, Statistics, Mathematics, or a related field +4 years of industry experience in data science and marketing field Strong understanding of statistical modeling, machine learning algorithms, causal inference and experimental design Experience in media performance analytics such as attribution modeling, incrementality testing and advance measurement methodologies. Proficiency in common data science coding languages such as in SQL, Python and/or R (Spark is preferred) Practical experience with Google Cloud Platform and services such as BigQuery, Looker, and DataProc Exceptional communication and presentation skills with technical and non-technical audiences; highly effective at developing meaningful stakeholder relationships and deep domain expertise. Comfort with ambiguity; ability to thrive with minimal oversight and process. Embodies Digitas values while bringing a new perspective to continue improving our culture. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range: $87,210 - $125,265. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/28/25. All your information will be kept confidential according to EEO guidelines.