**Overview** We are seeking an experienced and conceptual **Senior Copywriter** to develop award-winning, impactful creative content for one of South Africa’s most recognized automotive brands— **Toyota** . With a primary focus on **above-the-line (ATL)** channels, you will craft campaigns spanning **TV, print, radio, social media, as well as digital platforms** . This role requires strong conceptual abilities, strategic thinking, and writing skills. As the creative force behind integrated campaigns in **South Africa, Namibia, and Botswana** , you will collaborate closely with an Art Director and the Creative Director to push the boundaries of innovation and deliver high-standard, brand-building work. **Why Join Us?** + Collaborate on campaigns for a **leading automotive brand** with wide-reaching impact. + Be part of an award-winning creative team that values innovation and bold ideas. + Access to creative tools, resources, and opportunities for growth within a dynamic agency environment. If you’re ready to help shape the future of a globally respected brand while mentoring the next generation of creative talent, we’d love to hear from you. **Responsibilities** + **Content Creation:** Develop compelling and effective copy for TTL campaigns, including **TV, print, radio scripts, digital ads, and social media content** . + **Concept Development:** Collaborate with an Art Director and Creative Director to create **innovative, conceptual ideas** that resonate with the target audience and meet client objectives. + **Award-Winning Creative:** Drive creativity to develop **brand-building, award-winning campaigns** . Winning awards or demonstrating prior recognition in creative circles is a significant advantage. + **Cross-Platform Adaptability:** Create and adapt content across different mediums, ensuring consistency in brand messaging, tone, and style. + **Collaboration:** Work closely with the **Art Director** and **Creative Director** , while also partnering with strategy and marketing teams to align content with campaign objectives. + **Mentorship:** Guide and mentor junior copywriters, providing feedback to maintain creative excellence across the team. + **Market Relevance:** Develop creative work tailored to **local markets in South Africa, Namibia, and Botswana** . + **Campaign Execution:** Participate in brainstorming, pitches, presentations, and feedback sessions to bring ideas to life. **Qualifications** + Minimum **7 years of professional copywriting experience** , within a creative agency. + Strong conceptual thinker with a **proven portfolio** showcasing creativity, craft, and strategic, and integrated campaign work. + Exceptional writing and editing skills, with a keen eye for detail and a passion for producing high-quality, engaging copy. + Automotive experience is **advantageous** but not a requirement. + Awards or recognition in advertising and creative circles are highly desirable.