Company :Highmark HealthJob Description : 

JOB SUMMARY 

We’re on a mission to completely change the way people think about health care. And to do that, we need talent that can look beyond the obvious and expected. If you’re an experienced and awarded conceptual thinker and wordsmith, then this opportunity could be right for you.

Tonic, Highmark’s in-house creative agency, is forming a new team – one that’s dedicated exclusively to initiatives that defy definition and reimagine the industry. As a Senior Copywriter, you’ll be expected to help initiate original marketing, advertising and interactive programs that win hearts and change perceptions. We’re looking for a creative mind that can craft inspirational stories across any, and all, channels. If you want to make a difference, and take on the complexities of health care, read the responsibilities and requirements below.

ESSENTIAL RESPONSIBILITIES 

Contribute to and manages small to medium projects.Provide subject-matter direction and expertise to complete projects and assignments.Write content for printed, electronic and digital communications, including flyers, websites, emails, text messages, FAQs/talking points, newsletters, RFP/RFI responses, presentations, and social media content, that are appropriate for the intended audience, understandable, persuasive and effectively achieve marketing goals. Ensure communications are accurate, on message and brand, appropriate and completed/distributed on time and on budget to all markets. Ensures proofreading and readability/health literacy.Act as a resource for colleagues with less experience.Other duties as assigned or requested.

REQUIRED EDUCATION

Bachelor's Degree - Journalism, Communications, English or Marketing with concentration in advertising or public relations or business communications or a related communications field

Substitution

No Substitutions

PREFERRED EDUCATION

None

EXPERIENCE

Minimum: 

5 years of relevant, progressive experience in the area of specialization

Preferred:

Marketing and copywriting experience in the healthcare industry

SKILLS

Assignments are broad in scope and require depth of knowledge as well as ingenuity and originality. Solves complex problems often by taking a new perspective using existing solutionsProvides consulting to subject matter experts about writing capabilities prior to engagementHigh standard of professional conductAttention to detail and command of languageDeveloped understanding of online and offline production processesGood understanding of health insurance terminology and health literacy

REQUIRED LICENSURE

None

PREFERRED LICENSURE

None

TRAVEL REQUIREMENT:

0% - 25%

LANGUAGE REQUIREMENT 
None

PHYSICAL, MENTAL DEMANDS AND WORKING CONDITIONS
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship).

Position Type:

Office-Based

Office-Based Positions

An employee in this position works in an office environment.  The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email).  The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks.  The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.

Teaches/Trains others regularly

Does Not Apply

Travels regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (Sales employees)

Does Not Apply

Physical Work Site Required

Yes

Most On-The-Road Positions

An employee in this position may work in a home or company office environment but is also frequently driving to and from various locations to perform the work off-site.  The position frequently requires the employee to communicate effectively with others both inside and outside the workplace (e.g., in person, via telephone, via email).  The employee must be able to understand, interpret and analyze data, solve problems, concentrate, and research, use available technological resources and systems (e.g., computers and computer programs), multi-task, prioritize, and meet multiple deadlines to complete essential tasks.  The employee generally works in a fast-paced and frequently stressful environment, must attend work on a regular and reliable basis as well as adhere to all workplace policies, and may be called upon to work outside regular business hours.

Non-Office-Based Positions

An employee in this position is frequently required to move throughout the workplace, sit, stand and walk, use hands and fingers to hold objects, tools or controls, possess fine motor skills (e.g., to write and operate a computer or to steer transportation equipment), possess gross motor skills (e.g., to carry items), reach with hands and arms, climb stairs and ladders, balance, stoop, kneel crouch and crawl, communicate effectively, and talk and hear. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.  The employee must be able to work in a busy environment where decisions often must be made quickly, must attend work on a regular and reliable basis, must adhere to all workplace policies, and may be called upon to work outside regular business hours.  This work occurs in a [example: warehouse, hospital or provider’s office or mailroom].

Lifting: up to 10 pounds

Occasionally

Lifting: 10 to 25 pounds

Does Not Apply

Lifting: 25 to 50 pounds

Does Not Apply

ADDITIONAL INFORMATION

Changes Approved By:

Jeff Cypher

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. 

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability. 

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity (https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf)

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For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org

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