The Senior Consultant role at Merkle | Cardinal Path is designed for people who have exposure to digital analytics implementations and want to grow existing skills and learn new skills. Areas of experience include (but are not limited to) interpreting business metrics into a tagging design, configuring, and debugging a tagging container, or helping non-technical clients understand their data capture environment. If this is the right role for you, then read on.

You enjoy working with coding design and implementations because it unites our client needs with a technical solution. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate measurement needs into important data capture solutions. You want to affirm how your solution solves for our client needs now and down the road.

You will work with industry experts and world class clients. We will teach you our implementation methodologies which will be accomplished through shadowing, training, and hands-on execution.

Responsibilities:

You will evaluate our goals from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure successYou will work with our client and their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediationYou will install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and othersYou will lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or TealiumYou will lead the development of implementation documentation for client developers that details page code requirements and data layer details to support shared business analysis needsYou will provide oversight of quality assurance tests on tracking implementationsYou will provide best practices consulting services to our clients in solving their web analytics platform strategy and technical needsYou will partner with multiple teams within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makersYou will conduct platform training and knowledge sharing in web analytics for clients and the project teamYou will deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDKYou will work in development environments for building iOS or Android apps, including XCode and Android StudioYou will work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applicationsYou will need to be available during AST, EST, PT or CST hours as many of our clients are in the Eastern, Pacific, or Central time zonesYou will report into the Manager, Analytics ImplementationsYou will contribute to our approach to diversity, equity and inclusion (DEI)