London, London, United Kingdom
10 days ago
Senior Buyer, Franchise

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.


about this team

The Franchise team sits under the Alternate Channels department in EMEA, expanding our business beyond our vertical channels. We work with select franchise partners in select markets, to bring lululemon stores, e-commerce and product to new collectives.


a day in the life: what you’ll do

Responsible for and brings seasoned expertise in delivering EMEA Franchise-specific insights to the Global Merchandising team to inform product strategies for the Region.  This includes financial goals, metrics, local product, cultural and guest insights, to service their regional market needs.  They are the experts in the category and have significant impact and influence on the financial performance of their partners. The candidate will help the Senior Product Manager focused to grow a successful and expanding Franchise business to the next level. This individual will partner with management, stores, sales support, and Franchise partners to identify opportunities and help execute strategies to build strong assortments that will achieve/surpass financial objectives.   

Manage the critical path from range presentation and selection through to buying, making adaptations to react to market changes and specific needs Responsible for creating and maintaining effective tools for retail range management.Participating in organizing seasonal markets with the partners in the lululemon showrooms and present all collections to Franchise partners, as well as Sample management.Define & develop the market calendar to ensure timely orders entry in systems for FranchiseeDevelop selection and buy strategically for Franchise department delivering a commercial range that maximizes sales and profit opportunities and ensure Franchise & Distribution portfolio of lifestyle stores are merchandised in line with company strategy Leverage cross-functional teams and initiatives to create opportunities for Franchise working closely with EU & Global merchandising to ensure needs of the regions are covered.Drive trade - review business analysis to track selling, identify key trends and maximize opportunities in the assortment to achieve continued growth and profitability of the licensee business.Manage the development of merchandising guidelines and product knowledge information to the stores presenting in seasonal kick off’s.Responsible for developing and executing merchandising and promotional strategies, always identifying areas of opportunity.Review & challenge seasonal forecasts for distribution business, approve accounts ensuring in line with company strategy and brand vision, continuously challenging status quo.Develop the distribution business working alongside management to define purchase agreements and develop future plans in line with global needs.


qualifications, skills & experience

8+ Years of Merchandise experience and Franchise/Wholesale industry experience preferredProven ability to work with a cross functional teamExpert knowledge of Excel is required Excellent team player as well as the ability to work independently.Effective communication skills (written & verbal) & extremely organized, thorough and able to prioritizeDetail orientated & analyticalResults oriented – strong sense of motivationSelf directed problem solver, proactive and resourcefulCapable of effective multiple demand management from a variety of sources and adapts well to change.Ability and willingness to accept and provide feedback.Willingness to travel (domestic and international)


must haves

Acknowledge the presence of choice in every moment and take personal responsibility.Possess an entrepreneurial spirit and continuously innovate to achieve great results. Communicate with honesty and kindness and create the space for others to do the same. Lead with courage, knowing the possibility of greatness is bigger than the fear of failure. Foster connection by putting people first and building trusting relationships. Integrate fun and joy as a way of being and working. 


Role Classification

This role is classified as Hybrid under our global SSC Hybrid Workplace Policy: In-person collaboration is important, and much of the role can be performed remotely. Work is performed from the office at least 3 days per week.



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