Roles and Responsibilities

Brand Experience - Shape and build with support from the Global MM and Global BD, the TIGER® Global sponsorship and brand experience strategy. How does our activation strategy work as and extension of the Masterbrand strategy for TIGER® and bring to life the brand’s positioning with consumers in the real world Activation - Shape, develop and create in collaboration with Activation agency partners, Sponsorship partners and Global HEINEKEN Sponsorship team the TIGER® global playbooks and governance process for activating the brand across our range of global properties Governance – Responsible for managing the Tiger Governance process through Asset Factory with OpCo’s and ensuring partners Brand ID is protected and applied in accordance with contractual agreements Stakeholder Management - Key contact between Global TIGER® brand team and the Global HEINEKEN Sponsorship team who will manage contracting & negotiation. Key point of contact for Partners and OpCo’s for Tiger Sponsorship property requests BTL - Deliver the activation playbooks and necessary tools/materials that will enable the Operating companies to successfully leverage TIGER® range of global sponsorship properties. Support the Global MM in the delivery and execution of all TIGER® global campaigns and BTL executions Merchandise - Support Global MM in the management, oversight and deliver of the Global BTL Catalogue annually

Key Experiences

Bachelor’s degree at a Minimum with preference for Master’s degree with a 5+ years related work experience in Marketing and/or Sponsorships ideally in FMCG Ability to work well in a fast-paced environment with multiple deadlines Ability to manage challenging agency partners to develop world-class activations in line with brand strategy. Able to drive 3rd parties & multiple agencies to deliver what is needed Exceptional  communication and presentation skills.  Strong organizational and time/project management skills Achievement oriented, tenacious and highly self-motivated. Strong critical thinking and problem solving skills Ability to think strategically and translate strategies into tactics Experience interacting with and presenting to senior executives from different cultures around the world Flexible in understanding different cultures and quick in adapt to different business situation. Leadership skills, Able to lead the integrated project team working on the global campaigns.