Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

You will be responsible for creating and managing marketing product strategies based on deep therapeutic area and product knowledge. Consolidate sales, access, and medical inputs to build the Brand plan, identifying key business drivers and detailing commercial tactics. Lead regular Brand meetings to monitor product performance and performance indicators. Strong cooperation with commercial sales teams. Knowledge of markets specifics. Bring new fresh ideas coming from cross-functional discussion with Medical, Market Access, Regulatory and Sales team. Build professional relationship with all internal and external Stakeholders.

Key Responsibilities

Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectivesPlay an active role in the Brand Team, providing input for the Marketing functionDevelop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpointsPropose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge and critique all Brand Team strategies to ensure patient-centricityLead synthesis of insights from cross-functional teams to determine brand positioning and populate the Brand Plan Insights ChapterBecome ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand StoryConsolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleaguesInnovative Marketing tactics to deliver holistic solutionsMulti-channel opportunities to strengthen campaignsEnsure all in-field materials are aligned to Strategic Objectives of the BrandForecasting and KPI monitoring for the  brand; budget planning, tracking and ROI measurement for Marketing team activitiesLead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for eachOversee the local digital maturity assessment and any digital listening/engagement activities (in-house or via agencies)Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols
Qualifications
Minimum bachelor’s degree or equivalent (marketing qualifications preferred)Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, etc.)Experience of working in other functions preferred, including sales experience Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy areaAn understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional teamworkCzech and English language proficiency verbally and in writing Driving license category B

 

Additional Information
Ability to think creatively and work cross-functionally within the brand manager job scopeFlexibility and easily adaption to the dynamic and transitional market of today.Champions patient empathy within the Brand Team/Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder typesStrong customer-focus, responding proactively to changes in environment and customer needsLeads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinkingEmpowers team members to take ownership of their work, effectively delegates and encourages cross functional fertilizationDemonstrates tactical planning  skills  and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking)Effectively communicates, influences and negotiates with all relevant external/internal stakeholdersDevelops and nurtures innovation/ lateral thinking, able to indentify the most appropriate solutions to complex problemsProactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoringManages budget, P&L, forecasting and KPI tracking, leveraging strong analytical skills

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html