CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available.. Through a combination of innovative products and focused practitioner (B2B) support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers.
With a rich history of product innovation and customer service, CooperVision has always had an eye to the future. With 50% of global population and nearly 80% of teenagers in APAC affected by Myopia, Cooper vision has a strategic focus on development of the growing Myopia Management category. In addition to specialty eye care product portfolio such as OrthoK lenses, Cooper Vision launched MiSight® 1 day which is the first disposable contact lens in the market specifically designed for myopia control and FDA approved to slow progression of myopia in children.

Job Summary 

The Senior Brand Manager Myopia Taiwan will be responsible for development and implementation of the holistic Myopia marketing plan with focus on category development and growth acceleration for the MiSight®1 day as a treatment of choice within the myopia management category as well as launch strategy for Paragon CRT, an OrthoK product. Key responsibilities entail:

1. Acceleration opportunities identification, sizing and accessibility though deep understanding of KOL. ECP needs and parent drivers and barriers
2. Development and execution of the Myopia Management Strategy and Marketing Plan encompassing both Eye Care practitioners (B2B) and Parents (B2C)
3. Development of the patient journey for myopia leading to a comprehensive omni-channel marketing strategy to drive effective messaging and behavioural changes at both customer and consumer level
4. Successful deployment of campaigns to drive awareness, consideration and adoption of Myopia control and MiSight amongst parents and consumers
5. Supporting the Myopia team in ECP engagement activities such as adboards, KOL identification and management, peer-to-peer events etc
6. Selection and management of 3rd party partners such as PR/media/creative agencies for effective campaign development and execution
7. Develop and oversee the launch strategy for OrthoK product
8. Ensure we work towards providing a best-in-class customer experience - from professional andknowledgeable sales, customer service, professional education, and product supply.