Overall brand management to ensure the achievement of pre-determined profit, volume, market share and brand power objectives of ABC

Main Responsibilities:

 

Develop and align brand marketing plans with Trade Marketing & Sales, Finance, Media, and Research teams. Monitor and analyze brand and competitor performance, market situation (market share, distribution, volumes, brand health indexes, etc.). Define new opportunities for category and brand development, including innovations in both products and campaigns. Manage new product innovation or renovation projects (with the Innovation team). Collaborate effectively with external and internal stakeholders to achieve commercial (volume and brand power) targets. Develop communication strategies and create communication assets, information materials, and product presentations for different internal and external partners. Manage marketing budget effectively. Deeply understand consumer needs and insights, and initiate recommendations to improve market brand positions, including portfolio, price positioning, communications, and promo activities. Constantly monitor sales results, considering brands' regional and trade channel sales performance as a basis for identifying needs for corrective actions.

 

Skills and Knowledge:

Marketing: Understanding and applying marketing theories and concepts in practical scenarios. Brand Finance / Budget Management Understanding in demand forecast processes Strong commercial sense is a plus. Agility and ability to adapt to a changing environment.

 

Main Requirements:

University degree (Business Management, Marketing, or Economics preferred). 5+ years of experience in brand management or product management, and new product launches (FMCG sector is a plus). Experience in strategic projects: Proven track record in both brand and commercial contexts. High level of self-organization, independence, and proactiveness. Experience in handling complexity in both processes and stakeholders Profound analytical & problem-solving skills. Reliable, meticulous and results-focus Excellent project management, communication, presentation, and stakeholder management skills. Upper intermediate to advanced English proficiency.