Job Level:

Technical Leadership-T2

Job Description:

Job Purpose/Overview

North America Senior Brand Manager, Seeds of Change™ (SOC) is a high visibility generalist brand role. This role has primary responsibility over leading US Sales planning and sales meeting in partnership with Strategic Demand Team (SDL), it leads the in year NA Media Strategy and the “One Brief’ approach for our Integrated Agency Team (IAT). In partnership with the Omnicommerce Marketing team, this role ensures executional excellence of our Integrated Consumer Journey media plans for Seeds of Change™. Finally, this role supports the innovation launch plans in partnership with the NA Innovation Director role in global.

Key ResponsibilitiesBuild and execute the Seeds of Change™ North America Media StrategyWrite “One Brief” for Integrated Agency Teams (IAT) to deliver Integrated Consumer Journey Plans and lead IAT through execution.Partner with global brand creative to deliver excellent briefs which address critical content needs for our brand strategy.Write specific content briefs for key innovation or media content needs.Support PQA and Category insights through portfolio analysis in Nielsen.Lead NPD for range extensions, and pickup new innovation as it approaches execution phase within innovation planning.Partner with CMI on insights work that support media including: consumer research, MMM, sales lift studies, portfolio performance.Lead the National Sales Meeting planning and toolkit development with Customer Marketing.Focus on delivering brand strategy within 1-3 yr time horizon.

Context and Scope

With a full understanding of customer, brand, channel, marketing strategies and third party (agency) capabilities, provide the following:

Act as the steward of the brand equity across touchpoints and initiativesManage a team of integrated agencies, who execute media & shopperPartner with Omnicommerce Marketing team who focuses on digital and shopper activationsPartner with global on creative and long lead innovation needsPartner with Customer Marketing function to deliver compelling brand stories to our customers.Partner with finance to ensure we are delivering growth on plan and in budgetCollaborate with Ben’s Original™ brand team to drive portfolio thinking, and share learnings across activationsLeverage Nielsen partnership to get access to brand insightsBringing external and internal insights into light to optimize brand performanceCollaborate with peer Seeds of Change™ brand team members to build and execute effective plans.

Job Specifications / Qualifications

Education & Professional Qualifications

4 year college degree required, BS in marketing or business-related field preferredMBA degree optional4 years+ of experience in brand marketing, shopper marketing, category – preferably in CPG demand space.Club Channel knowledge and Ecommerce experience (preferred)

Knowledge / Experience

Work in a cross functional matrix organizationExperience supporting global, regional, and market level needs.Passion for building brandsPassion for uncovering insights and developing effective plansPassion for evolving media landscapeExperience Building Data Driven LearningAbility to Create Compelling StrategiesExperience Optimizing Price & PromotionAbility to Manage Shared ValueSkilled in Nurturing Distinctive Memory StructuresExcitement for Executing Multi-Channel ContentPassion for Building Creative PartnershipsPrevious experience Media ManagementExperience in Developing Customer Value PropositionsSuccesses in Delivering Winning PropositionsComputer skills: Microsoft Office applications. Proficient systems knowledge and experience with syndicated data (Nielsen / IRI /Retail Link preferred).Communication skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required. Collaboratively communicate daily with field sales and broker partnersApproximately 10% Travel

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

#LI-KS1

Skills:

Action Planning, Commercial Acumen, Customer and Market Analysis, Data Collection and Analysis, Data Control

Competencies:

Business Insight, Collaborates, Drives Results, Manages Complexity, Optimizes Work Processes, Plans and Aligns

The base pay range for this position at commencement of employment is expected to be between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.  Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate).  Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

USD 100,134.00 - USD 137,677.00