MARKETING AT OPORTUN:

Welcome to Oportun’s Marketing team, where we are at the heart of driving growth and enhancing member experience. Our team is a tight-knit community of marketing professionals, with a diverse set of backgrounds. We work together to create impactful marketing strategies that are tailored to our members’ needs. We are focused on efficiently growing the business, while building the best-in-class marketing organization of the future. Cutting edge technology solutions, deep analytics, and AI-driven capabilities are critical to the way we operate in Marketing. If you enjoy working with data, launching new technologies, and flexing your creative muscles, then you’re in the right place. Join this team, and become part of our supportive, intellectual, and fun culture.

SUMMARY:

We are seeking an experienced marketing analyst to drive our performance marketing efforts and help grow Oportun’s Personal Loans and Savings products. You will have the opportunity to drive member acquisition across a suite of paid / owned channels, playing a key role in developing new strategy, launching test & learn initiatives, and leading integrated marketing campaigns from concept to execution. This role partners with the Credit Risk, Data Science, and Product teams to streamline processes, improve segmentation, and drive improved campaign performance. This is an exciting opportunity in a fast-paced organization where your contributions will have a meaningful impact on increasing access to lending products for consumers with little or no credit history.

 

RESPONSIBILITIES:

Paid Media Management: Manage paid digital campaigns (SEM, Facebook, Apple Search Ads, Google Ad Campaign, etc) for Personal Loan and Savings products, to drive traffic and conversions, ensuring efficient and effective use of budget. Analytics & Reporting: Monitor and analyze the performance of campaigns. Generate reports and insights to inform strategy adjustments and improve cost to acquire. Forecast & Budget Management: Routinely forecast key performance metrics such as new applications, loans, and disbursements by channel. Manage channel budget to ensure efficient and effective use of resources. Test and learn Agenda: Design A/B testing and conduct analysis to identify the optimal creatives, landing pages, and experiences on Oportun web and mobile. Channel Expansion & Innovation: Craft and test into specialized channels that resonate with Spanish-speaking segments to drive deeper engagement and loyalty while expanding market presence. Collaboration: Work closely with cross-functional teams, including credit risk, Data science, finance, and product teams to ensure cohesive marketing efforts and support business goals. Business Communication: Present analytical output to inform strategic and tactical decision making and guide business decisions. Communicate insights to executive level leadership and cross-business stakeholders.

 

REQUIREMENTS:

Bachelor's degree or higher in a quantitative field preferred 4+ years of experience in a data or analytically driven role, preferably in financial services, Fintech, or consulting Proven track record of successfully managing digital marketing campaigns across multiple channels leading to increased website traffic, lead generation, and conversions Expertise in using digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager Experience using database languages (any SQL variant) required; Python / SAS experience preferred Experience in communicating results to both analytically oriented and broader audiences Proficiency with MS Office products (Excel, Word, Power point etc.) Comfortable in a high-growth, fast-paced, and agile environment

 

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