Requisition ID: 66217 

ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.This role in summary

Mexico city 

Whirlpool Corp is searching for a passionate Digital Marketing Senior Analyst as part of our Regional team.

Professional with experience in Martech, SEO, CRM, Analytics, Customer Journeys. 

Works with different Business Units implementing new innovations and capabilities for the improvement & development of the Direct to Consumer Channels. 

Your responsibilities will include

Support the region in the implementation of new technologies for local markets. 

Analyze the digital marketing ecosystem and identify opportunities. 

Share best practices and trends. 

Create and handle reports and dashboards. 

Document processes.

Implement Benchmarks 

Collaborate with IT, CX, MKT, Analytics.

 

Minimum requirements

Bachelor’s degree in marketing or similar, or equivalent experience.

Minimum 3 years previous experience in a digital marketing role or as digital marketing consultant.

Experience implementing digital marketing platforms. 

Google Analytics knowledge. 

Understanding of HTML and related technologies/concepts.

Excellent written and verbal communication.

Fluent in English (written and spoken).

Ability to work in a hybrid environment (in person/remote) in a global multi-cultural team environment. 

 

Preferred skills and experiences

Excellent analytical consultant skills. 

Project management. 

Attention to detail and the ability to effectively multi-task in a deadline driven environment.

Agile, solutions-based approach and mindset.

AI knowledge will be a plus. 

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.