**Company description** At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven. **Curious** - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes. **Open** - We value diverse perspectives and new ways of working. **Driven** - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence. If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Let's shape the future together. **Overview** **Overview:** The Senior Analyst, Audience is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement. **Responsibilities** **Key Responsibilities:** + Develop and analyze media and brand targets that inform media strategies + Synthesize and provide clear visualization of insights surfaced by mining syndicated, proprietary, and client data + Report on key metrics for campaign and audience effectiveness and identify key findings for optimization + Apply syndicated research and proprietary agency resources to client’s business + Evaluate new and potential data partners to identify the best resources and approaches + Proactively educate internal and external clients on research, tools, and approaches + Craft POVs / recommendations for internal and external client teams **Qualifications** **Qualifications:** + 1-2 years in media/marketing research, consumer insight, business consulting, or digital advertising research + Familiarity with syndicated and customer data environments + Experience with leveraging 3P/1P large audience data sets to create insights + Proficiency in data analysis, data crosstabs, etc. and a curiosity to uncover unique and interesting insights + Proficiency in Microsoft Office Suite with intermediate level Excel capability + Strong communication skills both written and verbal + Familiarity with audience creation and custom segmentation + Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus + Strong attention to detail and ability to work with a sense of urgency while maintaining accuracy + Ability to thrive in a fast-paced deadline-driven environment + Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus + Proficiency in Tableau, GoodData, Datorama, SQL a plus **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines. Compensation Range: $72,390 - $95,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/26/2025. \#LI-KS3