HP Inc. is a founder of Silicon Valley and has been building the technology that enables innovators to transform the world since the first microchip. We welcome our customers to buy directly from HP.com so we can partner with them to create, work, learn, or play. But no matter how good our technology products are, they risk sitting idle.
We need you to join the growing Performance Marketing team for the US HP.com Store to help find the creators, the inventors, and the geniuses of tomorrow who will leverage HP technology to change the world.
We are looking for an experienced and data-driven SEM Campaign Manager to oversee all paid text-based search campaigns within the US HP.com e-commerce Paid Search team.
The SEM Campaign Manager will be responsible for the strategy, implementation, analysis, and optimization of performance-focused media campaigns across primary and secondary search engines, including Google and Bing. They will actively manage media campaigns via 3rd-party bidding platforms.
The ideal candidate brings years of hands-on experience with SEM campaigns and will be both analytical and creative, always looking for new opportunities to test and optimize to exceed business performance goals. This role will also partner with search engine account teams to ensure that HP stays at the forefront of industry best practices, betas, and trends.
Expected Responsibilities:
Lead end-to-end SEM campaign strategy, planning, and execution - adjusting based on KPIs and company priorities
Supervise daily management of seasonal and non-seasonal media campaigns across US HP.com’s portfolio of products
Define and manage search engine auto-bidding strategies
Launch SEM campaigns and target audience strategies as new products come to market and customer segments are introduced
Ensure ad creative and extensions support the marketing calendar, seasonal promotions and offers
Generate quarterly & ad hoc program forecasts and advise on Paid Search channel investment decisions
Monitor campaign performance and weekly pacing versus quarterly business plans
Create a campaign project and testing roadmap that leads to actionable insights and pathways to core optimizations, seeking test opportunities through new media partners, ad formats, engine features, and technologies
Run tests, analyze results and clearly communicate learnings across the Paid Search team and greater US HP.com organization
Stay up-to-date with SEM best practices, bid management platforms and industry research
Education and Experience Sought:
5+ years of hands-on experience in SEM campaign management (Google and Bing); performance-focused campaign experience is a plus
Experience with 3rd-party campaign and bid management platforms (e.g. SA360, Marin Software or Skai)
Proficiency in Microsoft Excel, pivot tables and Power Point; comfortable manipulating datasets from various platforms
Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field
Google Ads and Microsoft Ads certification is preferred
Other Knowledge and Skills Sought:
Creativity and curiosity around what can be tested to enhance campaign performance
Positive attitude and willingness to work in fast-paced team environment is a must
Highly detail-oriented with proven project management and organizational skills
Ability to link interactive plans and activities to business results
Strong analytical, problem identification + solving skills
Strong written and verbal communication skills
HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail hrgsglobalstaffing@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability.
In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement.
HP’s commitment to diversity, equity and inclusion – it’s just who we are. From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!