Chewy is seeking a highly motivated, results oriented and analytical Senior Paid Search Marketing Manager to join our exciting and fast paced company in Boston, MA, Plantation, FL or Minneapolis, MN office!
As a Senior Search Marketing Manager, you will own one of the largest categories in Chewy. You will be responsible for crafting, handling and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Performance Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical proficiency.
What You'll Do:Own project work and support key projects owned by Team Members across the Boston, MA, Plantation, FL and Minneapolis, MN offices for the largest and fastest growing marketing channels in the companyBuild campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentationMonitor campaign performance, perform investigate analysis, and flag opportunities to grow or optimize performance across search marketing tacticsKeep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insightsTest and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performanceConstantly analyze, experiment, and iterate to improve performance and uncover new opportunitiesBuild new relationships and work in parallel with other subject areas at the companyWhat You'll Need:Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related subject area6+ years of experience in paid search, preferably ecommerce or performance/direct responseExperience leading Google/Bing Shopping ads (Pmax)Experience with analytics platforms like Google Analytics, SQL or Tableau DashboardIntermediate experience in Microsoft ExcelThe ability to analyze large datasets to gain insights and make confident recommendationsStrong mathematical, analytical, and interpersonal skills (written and verbal)Experience with A/B and multivariate testing and specific actions taken as a resultAbility to optimally work together with marketers, product managers and engineers alikeA tenacious attitude for learning and tackling new challenges, and entrepreneurial / self-starting mentalityProven interpersonal skills, and ability to work independently with a backlog of projects and tasksFlexibility for periodic travel
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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