The Sales Manager main priority is to develop the Red Bull commercial strategy of the country and execute it through the commercial team. Responsible for developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the brand strategy and priorities which lead to an increase in Distribution, Execution and Volume. Owner of the 360° internal process, starting with the financial sales (Sell in) and finish with the can on the shelf in the market, working hand by hand with operations, finance, and trade marketing.