RTM Transformation Executive

Job Summary: The Route-to-Market (RTM) Transformation Executive is responsible for driving the transformation and optimization of Algida’s Route-to-Market strategy. This role focuses on enhancing customer and distributor visit frequencies, integrating digital order-taking tools, and optimizing operational costs using a data-driven approach. The ideal candidate will lead RTM process improvements, collaborate with key stakeholders, and leverage digital solutions to maximize efficiency and profitability in distribution operations.

 Key Responsibilities:

1. RTM Transformation & Optimization: Design and lead the implementation of data-driven strategies to enhance the efficiency and effectiveness of customer and distributor visits.

2. Demand Capture: Oversee the adoption and optimization of digital demand capturing tools. (B2B Platform, AI Based Ordering solutions etc)

3. Cost Optimization & Efficiency: Lead the improvement of Business Intelligence tools for reporting Cost & Efficiency in IC Distributor Operations

4. Data & Analytics-Driven Decision Making: Utilize performance insights and analytics to refine RTM execution and measure business impact.

5. Stakeholder Collaboration: Work closely with sales, distributor management, and digital teams to ensure RTM transformation aligns with business objectives.

6. Process Automation & Innovation: Identify opportunities to streamline RTM processes through automation and digital transformation.

7. Performance Monitoring & Reporting: Develop and manage dashboards for tracking RTM performance and providing actionable recommendations.

8. Market Trends & Best Practices: Stay up to date with industry trends, competitor strategies, and emerging technologies to drive RTM innovation.

 Required Skills and Qualifications:

*Bachelor’s degree in Engineering, Business, Supply Chain, or a related field.
*Strong analytical and problem-solving skills with proficiency in Excel,
*Strong understanding of sales distribution models, RTM strategies, and cost optimization. *Excellent communication and stakeholder management skills.
*Ability to manage multiple projects and work in a fast-paced, cross-functional environment.
*Fluency in written and spoken English & Turkish.

Preferred Skills and Qualifications:
*Minimum 2 years of experience in RTM design, sales operations, distribution management, or analytics.
*Proficiency in SQL, Power BI, or other data analytics tools, AI-based forecasting, or automation solutions.
*Experience working with digital order-taking and sales automation platforms.
*Experience in Route-to-Market strategy transformation and execution. Knowledge of Business Intelligence tools, Background in project management, process improvement, or digital transformation.
*Experience working with distributors, field sales teams, and CRM/ERP systems

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.