THE JOB AT A GLANCE
You are accountable for the development & delivery of fact-based and holistically considered portfolio and pricing recommendations to the Managing Director / Customer Marketing Managers based on robust analytical projections of both internal business and external market/competitor sales, pricing , and profit dynamics. In addition, you have responsibility for pricing administration, and tracking pricing compliance alerting the business to deviations and associated commercial implications.
WHAT YOU NEED TO BRING
INTELLECTUAL CURIOSITY & ANALYTIC CAPABILITY
Build and maintain decision making tools
CREATIVITY
Ability to identify price & portfolio opportunities & develop recommendations leveraging incomplete & sometimes conflicting information
BUSINESS SAVVINESS
Understanding of the potential implications of price changes, SKU listings, etc. on shoppers and customers
PROACTIVENESS
“Fire in your belly” to source, structure & analyze data from multiple, disaggregated sources and execute planned RM activities
CHANGE MANAGEMENT
Commitment, resilience & courage to challenge senior people / team members, & cross-functional teams and gain their buy-in to the principles & practices of RM
EXPERIENCE
3 -5 years RM experience preferably within the FMCG industry3 years experience in building & maintaining decision toolsFinancial & commercial aptitudeSales or Marketing experience is a plus, but not essentialPreferred Qualifications – Masters in Economics, Business Administration#LI-CD1
WHAT YOU WILL DO
DECISION TOOLS & ANALYTICAL MODELLING
PORTFOLIO OPTIMISATION
Undertake routine & ad-hoc analyses of portfolio performance against agreed strategic positioning & KPIs (internal commercial & competitor benchmarks) to identify opportunities to rationalize under-performing linesSupport pack/price architecture initiatives to map the brand portfolio against key shopper and trade needs & sales/pricing dynamics to direct cluster-based ranging recommendations as well as identify opportunity gaps for competitive offeringsUndertake scenario modelling in support of innovation business cases to determine optimal pack, price, launch promotion plans and associated volumetric assumptions
CUSTOMER PROFITABILITY
Undertake routine & ad-hoc analyses of customer performance against agreed strategic roles & KPIs (internal commercial & channel benchmarks) as the basis for decisions on the scope & levels of resource & financial investments made
PRICE PROMOTIONS & INCREASES
Work closely with Shopper & Trade Marketing & Customer Managers to determine optimised promotional mechanics & pricing levels by channel/cluster & Customer to secure competitive SOV, drive brand switching & profitably build basket size/mix in line with shopper plans Support financial planning of Price Increases through scenario modeling of competitor response assumptions, trade buy-ins, timing of RSP changes on-shelfTrack PI implementation, timeously highlighting deviations from plan
COMMERCIAL ARGUMENTS
Provide fact-based commercial inputs into the development of compelling commercial arguments to the trade in support of innovations, campaigns, promotional pricing and pricing recommendations
PRICING ADMINISTRATION & COMPLIANCE
Work closely with Finance, Sales & Ops to ensure that pricing accruals are accurately calculated & actioned, & that execution of pricing / price adjustments are executed in line with approved strategies.Timeously inform the business of compliance gaps with estimated commercial impact so as to drive rapid resolution
WHAT YOU WILL BE MEASURED ON
GROWTH PIPELINE
Speed & quality of reports & analysesPortfolio & Customer mix profitability
SATISFY CUSTOMER NEEDS
Impact of recommendations on sales & profitabilityEFFECTIVE COST MANAGEMENT
Management of compliance to plans
AUDIT FINDINGS
No negative audit findingsEFFECTIVE TEAM MANAGEMENT
Collaboration within the team & cross-functionallyPersonal development & career plans