Job Description:
ITW Evercoat is a global leader in the manufacture of professional collision repair products. ITW Evercoat is a division of Illinois Tool Works Inc within the Polymers and Fluids segment. We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity. Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL. The ITW Evercoat division is based out of Cincinnati, OH.
Job Summary:
The Retail Marketing Leader will play an immediate role in accelerating sales against the biggest opportunities. We have 3 great brands with incredible growth potential. This role involves identifying new opportunities, developing & managing relationships with key retail partners, and driving awareness & consumption via marketing campaigns that deliver against brand goals.
Essential Duties and Responsibilities:
Growth Acceleration: Lead retail P&L and deliver above-market organic growth and operating income targets leveraging ITW business model
Strategy Development: Identify, develop, and win new retail opportunities with category growth focus across key business drivers 1) awareness/trial/repeat, 2) distribution, 3) merchandising, 4) shelving & 5) pricing strategies
Insights to Action: Convert consumer & customer pain points to define & develop new commercial & new product growth initiatives
Promotional & Paid/owned/earned campaign management: Leverage paid/owned/earned model to drive awareness & consumption with heavy emphasis on influencer management; plan promotional cadence that strategically drives incrementality
Digital Strategy: Define how to win strategies in digital including the development of Ecommerce via 1P/3P relationships across Amazon and retailer .COMs
Collaboration & Customer Relationship Management: Work closely with enterprise sales, marketing, product management, & operations teams to ensure alignment and support for key initiatives; build strategic partnerships at retail that unlock new opportunities for growth
Forecasting & Supply Management: Lead retail forecast process to ensure delivery of annual plan and long range plan goals & ensure optimal supply
Qualifications:
Undergraduate degree in Business
MBA Strongly preferred
Marketing Leadership: 2-5 Years experience in shopper marketing, brand marketing, trade marketing
Sales Leadership: Strong preference for 2-5 Years of proven sales experience in retail sales environment on customer team or brand sales team
Leadership Skills: Strong cross functional leadership, with ability to drive impact through influence
Analytical Skills: Ability to synthesize data/trends/consumer and customer inputs into actionable insights
Communication: Excellent verbal and written communication skills to influence interaction with team members, customers, and stakeholders