**Job Description :** **Job Title:** **Sales Executive (Reserve)** **Location: Eastern Cape (Gqeberha)** **Level:** **Level 6A** **Reports To:** **Reserve Sales Manager** **KEY DELIVERABLES** **Understand the commercial opportunity** + Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans. + Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans. + Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends. **Develop strategy and plan execution** + Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers. + Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers. + Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders. + Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables. + Operates proactively – and where necessary, reactively – in order to beat the competition. **Brilliant execution** + Turning strategy into action through leadership, planning and disciplined activation. + Able to build plans to customise activity to deliver against the nominated growth drivers for priority customers. + Demonstrates consistently high standards of execution. + Always operates the DWS 8 Steps of the structured call/appointment. + Can articulate key features and benefits of brands and their role in the category in a relevant way to customers. + Skilled negotiator. **EXPERIENCE REQUIRED** + A background in any area of sales, particularly within the luxury goods sector, is valuable but not mandatory. + Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable. + Experience with other luxury selling models useful but not mandatory. + Good understanding of Reserve category. + Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level. Passion to live the on-trade with an understanding of the relevance of the off trade. **Worker Type :** Regular **Primary Location:** Port Elizabeth **Additional Locations :** **Job Posting Start Date :** 2024-10-16 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)