**Job Description :** **Job Title** : Reserve Sales Executive - CPT **About us:** Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential. **About the role:** **Understand the commercial opportunity** + Highly connected with the Reserve environment, translating this understanding to shape customer, consumer and category plans. + Deep understanding of what is important to a customer’s business, including mission, vision and objectives (both short- and long-term), and use this to develop clear joint customer plans. + Brand and category knowledge across spirits and TBA with particular experience in process, ingredients, provenance and trends. **Develop strategy and plan execution** + Follow a simple, tailored, defensible and conditional trade investment framework to be implemented with customers. + Understanding of where and how to target trade investment to maximise ROI whilst delivering for our customers. + Effectively balance short- and long-term performance goals in planning, execution and evaluation of activity. Relationship management with external and internal stakeholders. + Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of variables. + Operates proactively – and where necessary, reactively – in order to beat the competition. **Brilliant execution** + Turning strategy into action through leadership, planning and disciplined activation. + Able to build plans to customize activity to deliver against the nominated growth drivers for priority customers. + Demonstrates consistently high standards of execution. + Always operates the DWS 8 Steps of the structured call/appointment. + Can articulate key features and benefits of brands and their role in the category in a relevant way to customers. + Skilled negotiator. **Experience / skills required:** + A Degree or Diploma in Sales, Marketing or any other related fields. + Previous exposure to Diageo Way of Selling capabilities or experience of using a similar structured sales approach is particularly valuable. + Experience with other luxury selling models useful but not mandatory. + Good understanding of Reserve category. + Passion for high-end spirits and solid knowledge of spirit category at customer and consumer level. + Passion to live the on-trade with an understanding of the relevance of the off trade. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. **Worker Type :** Regular **Primary Location:** Cape Town **Additional Locations :** **Job Posting Start Date :** 2025-04-10 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)