This role is for a Go-to-Market and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the go-to-market messaging process: development of data-driven insights to develop campaign strategy, messaging guidance, and to guide creative execution. Go-to-market research sets the strategic course of our marketing: including deeply understanding our customers, surfacing actionable insights, and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Go-to-market) will also be within scope, including collaborating with other teams across Policy, PR, and Corporate Communications team to identify key knowledge gaps, execute high quality research, and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.

Key job responsibilities
• Conduct message and creative testing research to guide the messages we should be using, and inform creative production and execution
• Develop marketing and substantive strategies to improve Amazon’s business outcomes and bolster its reputation
• Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns
• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels
• Scale learnings and insights to other teams in GCCI and the broader Amazon marketing and communications community
• Remain informed and incorporate learnings from other research functions including reputation-tracking, policy, and product and marketing research