Job Overview:
The Regional Demand Generation Manager is accountable for effective Demand generation leading to inventory liquidation as per business plans, effective commercialization launch of new products, maintaining and improving productivity levels of field resources and critical demand generation activities, adoption of strategic initiatives like Metamorph, ELMS, Laser farm etc. and Product Stewardship and local Liaison with key stakeholders in the region

Job Responsibilities:
Product Stewardship

Be a Watchdog for counterfeits and product stewardship in the regionOrient entire team on the company product stewardship principlesDrive ACC measures in the regionPeriodic updates on stewardship issues timely with the leadershipIn-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plans

Strategic Planning

In-depth understanding of the key Brand strategies and marketing objectives and develop an execution strategy crop wise-product wise- geography wise in line with business plansResponsible to develop & execute territory wise market development plan for the year in consultation with the concerned Sales LeadResponsible for identifying and developing new business opportunities in the regionResponsible for MC Collateral Planning and Sample requirement Planning territory wiseEffective Planning of Budgets and monitoring progress on monthly basisParticipate in Monthly Business Meetings of the SBU and demonstrate progress and planning for the upcoming period

DG Activity

Devise key strategies for liquidation and would be accountable for achievement of liquidation targets as per business plansResponsible for planning & implementing marketing programs in the territoryDrive and participate in key DG activities like Mega Farmer Meetings, Harvest Days, Key Influencer Meetings, Trade Meetings in core marketsMonitoring progress of execution of all other DG activities by Marketing Coordinators and MA team in the regionAlways maintain updated key influencer information and provide the details for central database update  

Key Influencer Management

Liaison with scientists & officials of Ag Universities, Research stations, Sugar mills and Ag.Department etc.Drive engagement of channel in all the core market development activities to extent possible

Technology Enablers

Ensuring successful implementation of Digital tools & initiatives like Metamorph ELMS DCAP Laser Farm

Market Intelligence

Develop understanding of competitive landscape and providing insights to the leadershipKeeping track of new product launches of Competitors and provide strategic insights to the leadershipDetailed customer profile in each of the territories in the region with in-depth understanding of the customer practicesDetailed Customer Feedback, Market Trends, Product Positioning, Key Value Drivers to be provided to the leadership

Supervisory Role

Monitoring and providing guidance to the marketing coordinators & Market Ignition executives for effective execution of DG ActivitiesManaging Productivity of his team- Periodic assessment and evaluation of performance Coordinate with concerned MA to ensure resources are on board as per  plan across the year in timely mannerEnsure timely performance reviews for his team in the region- Goal Setting, Mid-Year and YearEnd ReviewsExecution of the R&RA programs in the regionIdentify training needs and ensure on the job training to MC & MIEs (Technical/Job Skills)

Administrative & Reporting

Alignment on the activity plan with the MA teamPeriodic update on liquidation progress crop wise and product wiseKeeping track of customer complaints and addressing them effectivelyProgress ReviewMonthly review  with MA leadership: Resource recruitment, Planning activities, MC Collaterals progress, Feedback on quality of MA services, Budget Reconciliation/Utilization

Education and Experience

 Bachelor or Master's degree in agriculture or related field10+ years’ experience in agrochemicals/crop protection

Knowledge, Skills and Abilities 

Good experience in Field Crops & crop management techniquesUnderstanding of agronomy and modern crop production; in particular horticultural croppingGood experience with Agro chemicals (Insecticides, Pesticides)Good communication -oral and written- in both English and local language.Strong persuasive & group as well as individual customer focused selling skillsExcellent interpersonal skillsObjection management skill & Problem-solving abilityCapability to achieve sales targets, by still retaining control on the market.Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors