Regional and Partners' Marketing Manager Americas
Checkmarx
Who are we?Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders. We are honored to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies including Siemens, Airbus, SalesForce, Stellantis, Adidas, Wal-Mart and Sanofi. What are we looking for?Checkmarx is seeking a talented Regional and Partner Marketing Manager to join the Americas Marketing team. In this role, you will be responsible for shaping and executing the Americas marketing strategy for Checkmarx, focusing on planning, implementing, and assessing integrated demand generation programs both directly and with partners. We are seeking a dynamic and proactive marketing professional to contribute to the success of our B2B marketing campaigns. How will you make an impact?The selected candidate will play a key role in the development and execution of marketing campaigns and program strategies to drive demand for Checkmarx. This role reports to the Director of Americas Regional & Partner Marketing.What is needed to succeed?Collaborate with Americas Sales, Marketing, and Channel teams to gather territoryrequirements and develop marketing campaign plans to support regional pipeline, goals, andobjectives.Translate go-to-market strategies and identify opportunities into actionable and measurablemarketing campaigns and programs, including Account-Based Marketing (ABM) tactics.Oversee the Partner Marketing MDF Program in alignment with the partner program.Focus on various marketing tactics, including ABM initiatives, partner marketing, events, socialmedia, email marketing, webinars, lead tracking, reporting, and continuous optimization.Measure project success against goals, ensuring completion on time and within budget. Reporton opportunity pipeline and relevant metrics, Key Performance Indicators (KPIs), Return onInvestment (ROI), and overall insights.Communicate with the sales team to secure buy-in, understanding, and participation inmarketing campaigns and programs.Provide support for global events when necessary.Research, select, negotiate, and manage vendors and services as required.
Confirm your E-mail: Send Email
All Jobs from Checkmarx